The Apple Watch just came out recently but it has been criticized for cramping a lot of functionality into it. Plus it has terrible battery life. Real watch makers like Breitling decided to launch their own. And it is much simpler!

Called the B55 Connected, it will wirelessly communicate with your smartphone and make the watch's core functionality easy to use.

The watch itself is a pure Swiss-made timepiece for anyone who wants to use it for its primary use: telling the time. The thing that's different? You can set and sync the time on an app.

That means, no text messages, no social media updates, or tracking your health on your wrist, because Breitling's watch is just all watch. But a little smart. That's all. Check out the video below.