A lot of people use AdBlock, because they really don't like looking at ads and helping out websites survive. So what if someone built a device to do the same in real-life?

The idea behind BrandKiller - requires a custom head-mounted display with some fancy software to block out logos and brand names.

Thankfully the whole device is so stupid looking no one is going to wear it. The advertising industry will survive!

You know what they could have done instead? A stupidity blocker: