Whatever Snapchat is smoking, give us some, because it looks like they've gone all absurd. They are asking potential advertisers to pay $750,000 USD a day for its ads.

The reach is huge though - topping 100 million monthly users. The ads will also disappear after a certain time, which is similar to the photo and video messages being sent on the platform.

But is 750,000 USD a day a tad high?