Sony's Xperia Marketing at Tokyo Game Show is Working
Sep 19, 2014 13:42
Sony is pushing mobile gaming in Japan, and they are using its own smartphone line to show that mobile and console gaming doesn't need to be separate entities. They attended the Tokyo Game Show with some interesting ideas.
They hooked up a number of Xperia Z3 smartphones to PlaySTation 4 consoles to flaunt the phone's PlayStation 4 remote play capabilities.
They've also got a stand dedicated to Final Fantasy: World Wide Words, which is a smartphone-only title.
The models were also dressed as FF characters. Say hi to Tifa Lockhart!
Also, the Xperia booth girls have Xperia tattoos just below their bows.
Honestly, the name is going to stick with you.
The PlayStation 4 consoles are tethered to Xperia smartphones.
Smartphone connectivity while gaming sounds like an interesting proposition.
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