Why do we love the choruses in songs? Is there a reason to it? Music professor Elizabeth Hellmuth Margulis explains that it is actually our brains that are hard-wired to enjoy them.
How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners.

A very powerful concept indeed:

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