More and more news agencies are blending commercials into their content. This is known as native advertising. Even serious news outlets are following suit John Oliver covers this phenomenon on his HBO late night show.

The practice is pretty common, with stories that seem like typical reporting, but are actually sponsored. After talking about it for 10 minutes, he made a suggestion: if news agencies were going to put ads in their reports, news agencies would also put news into ads.

Watch the video right to the end. It is brilliant.