Amazon has unveiled Fire, a smartphone with the ability to scan and identify 70 million products thanks to a feature called Firefly. It can identify songs, movies, television shows and recognize signs like website URLs and QR codes.

It also includes a feature called Dynamic Perspective allowing for one-handed gestures and more immersive apps and games. It has four specialized cameras and four infrared LEDs built into the front of it with its own dedicated processor.

The Fire uses a quad-core Qualcomm Snapdragon 2.2 GHz processor, 2GB of RAM, a 4.7 inch HD display and supports LTE, Wi-Fi and Bluetooth connections.

Amazon’s Fire smartphone is currently available for pre-order via Amazon and is scheduled to launch on July 25th. Fire is available exclusively on AT&T‘s wireless network.