Nike Will Position Fuelband Software for Wearables
Apr 22, 2014 10:26
Nike laid off part of its Fuelband fitness tracker team with plans to abandon the hardware. But did they fail? Or was competition about to get really hot in this space?
Turns out, they are repositioning themselves. And in a much better one too. The move is strategic to open up Nike software to other wearable platforms. One of them would be Apple's upcoming iWatch. The Fuelband software would get a huge boost from Apple customers with their sights set on the iWatch.
"Building on these successful products and services, Nike and Apple continue to partner on emerging technologies to create better solutions for all athletes," said Nike spokesperson KeJuan Wilkins.
The iWatch — along with the upcoming iOS 8 software for iPhones and tablets — is said to have a strong emphasis on health and fitness.
Choosing a local SEO company is crucial to get the desired results for the SEO efforts. You must be ensured the local SEO Company you’re selecting is trustworthy, professional and knowledgeable. In this post, check out the 5 tips to choose the best local SEO company. Read more
Smartphone technology is improving at a rapid rate and it seems like almost every month, a new phone is being released, with a range of new features designed to make users throw out their existing phone and buy a new one. However, are smartphone manufacturers really providing customers with the improvements they want to see? Read more