The Real Business of Internet Things is Selling Your Personal Data
Apr 20, 2014 09:18
Products like Fitbit and Next are the next frontier of connected devices. But the real prize isn't when people buy their products. It is your personal data. That's going to be big business!
Forbes reports that both FitBit and Nest Labs are both taking advantage of that side hustle:
Smart-thermostat maker Nest Labs (which is being acquired by Google for $3.2 billion) has quietly built a side business managing the energy consumption of a slice of its customers on behalf of electric companies. In wearables, health tracker Fitbit is selling companies the tracking bracelets and analytics services to better manage their health care budgets, and its rival Jawbone may be preparing to do the same.
Nest says that the income from all that terabytes of data collected from your living room will eventually make more money for them than selling devices.
"We'll get more and more services revenue because the hardware sits on the wall for a decade," he said during an interview in December in Nest's Palo Alto office.
With its multiple sensors to detect temperature and movement, it learns a great deal about a household's activity. This data alone, would be extremely valuable.
Laptops are becoming an essential item for the home, work and for those who travel frequently. They’re becoming increasing light, fast and just as powerful a PCs too. However, not all laptops are equal when it comes to features. But with new products on the market every year, you should be able to find a model that suits your needs. If you're considering buying a new laptop computer, here are some of the things you should look at. Read more
With the passage of time, the concerns related to cyber security are definitely shooting up. It would not be wrong to say that the global economy is hugely dependent on the present day technology. For this reason, it is important to come up with effective methods to protect ourselves from the cyber threats that lurk behind the new technologies. Read more
Android Game Development The RecentSmartness in Android Market, The movement of Android application development, gets no limit of categories and is growing gradually, the most challenging being Android Game Development. Read more