Samsung's Oscar Campaign Worked Very Well For Them
Mar 05, 2014 12:29
Samsung spent an estimated $20 million on its Oscars campaign and it was a hit, according to researcher Visible Measures.They found that in the three-day period since Samsung's "Amazing Things Happen" aired during the Academy Awards, the videos in that campaign were viewed or referenced on social media 222,681 times.
In addition, the campaign received 489 tweets and 13,953 Facebook interactions (likes, shares, comments.) The campaign, which included five minutes of commercial time during the show gave the brand a 6.2% rise in views for the year to date.
Ellen DeGeneres' use of an iPhone backstage during the Samsung-heavy Oscars wasn't a big boost for Apple. Apple's year-to-date views were 11.2 million before the show and 11.4 million afterward, a jump of 1.7%. Apple, of course, is coming off three big launches from late last year: the iPhone 5S, the iPhone 5C and the iPad Air.
Samsung is gearing up to introduce its long-awaited Galaxy S5 in April.
The figures did not include a possible Samsung lift for DeGeneres' group selfie, which now has more than 3 million retweets.
It was taken with a Samsung Galaxy Note. ABC prompted DeGeneres to use the phone for that purpose, according to The Wall Street Journal.
If you are looking forward to rank your website on top, you might have asked SEO experts a common question – how much time does it take to reach the top rank on Google? The answer is complicated and can never be definite. Read more
It is, without doubt, evident that SEO has had a massive impact in the internet world today, so much that emerging website owners are already informed on techniques like keyword SERP tracking to give the ultimate SEO value to their site. Additionally, useful tools have come up, such as the social network checker that allows web owners, bloggers, small business owners as well as large enterprises check whether the content they share on social media have an impact on their overall digital marketing strategy, and it is affecting the overall ranking of their sites. Read more
Demand for 3D printing has exploded in recent years with hundreds of new 3D printer producers being developed to help meet this huge growth in demand. So, who are the new trailblazers in the industry? We take a look at the top five manufacturers of 3D printers, who are set to shape the industry with new products and innovations. Read more