Samsung's Oscar Campaign Worked Very Well For Them
Mar 05, 2014 12:29
Samsung spent an estimated $20 million on its Oscars campaign and it was a hit, according to researcher Visible Measures.They found that in the three-day period since Samsung's "Amazing Things Happen" aired during the Academy Awards, the videos in that campaign were viewed or referenced on social media 222,681 times.
In addition, the campaign received 489 tweets and 13,953 Facebook interactions (likes, shares, comments.) The campaign, which included five minutes of commercial time during the show gave the brand a 6.2% rise in views for the year to date.
Ellen DeGeneres' use of an iPhone backstage during the Samsung-heavy Oscars wasn't a big boost for Apple. Apple's year-to-date views were 11.2 million before the show and 11.4 million afterward, a jump of 1.7%. Apple, of course, is coming off three big launches from late last year: the iPhone 5S, the iPhone 5C and the iPad Air.
Samsung is gearing up to introduce its long-awaited Galaxy S5 in April.
The figures did not include a possible Samsung lift for DeGeneres' group selfie, which now has more than 3 million retweets.
It was taken with a Samsung Galaxy Note. ABC prompted DeGeneres to use the phone for that purpose, according to The Wall Street Journal.
With the passage of time, the concerns related to cyber security are definitely shooting up. It would not be wrong to say that the global economy is hugely dependent on the present day technology. For this reason, it is important to come up with effective methods to protect ourselves from the cyber threats that lurk behind the new technologies. Read more
Android Game Development The RecentSmartness in Android Market, The movement of Android application development, gets no limit of categories and is growing gradually, the most challenging being Android Game Development. Read more
PDF or Portable Document Format is an open standard for document exchange. It was created by Adobe in 1993, as a way to create documents that would work the same under a variety of different operating systems, such as, Windows, Linux, and Mac. Read more