There are a lot of factors that contribute to the success of e-commerce sites. It's not just what you sell, but rather the entire operation behind it all. This infographic here from Vouchercloud sums it all up from site speed to design, to how many people read product reviews before making a decision and / or if there are coupons or deals elsewhere and for the product. They also dive deep into checkout abandonment, an e-commerce nightmare. Check out the infographic after the jump: