Online ads are pretty annoying, but without them, we would be out of a job. And the Internet wouldn't be able to exist. Online ads are part of an impressively complex network of technology.
CM Summit posted an interactive feature explaining how online ads work—in real-time—in a few simple steps. The process involves bouncing your data around the world in mere milliseconds. It is very impressive.
When you visit any website, your browser arrives with a detailed data profile that reveal your age, gender and also your location and a list of sites you've recently visited. This gives the website a way to know which ads to show you.
Using information like internet cookies, social media and more, an ad server can generate a unique profile of various metrics. With that code generated, the ad server will try to match it against a pre-sold inventory of ads. If the profile matches up, a relevant ad is served up in a split second.
When it doesn't fit, your request is then sent to an ad exchange that might be operated by anybody. They may have data on you which it will use to help serve you more relevant ads.
The request will first go on the auction block where different third parties will try to match their ads with your profile for the right price. In a few milliseconds, the impression is sold to the highest bidder and the ad is delivered to your browser.
It's amazing, not only on a technological aspect where so much sophistication is involved, but the fact that online advertisers know so much about you.
If you are looking forward to rank your website on top, you might have asked SEO experts a common question – how much time does it take to reach the top rank on Google? The answer is complicated and can never be definite. Read more
It is, without doubt, evident that SEO has had a massive impact in the internet world today, so much that emerging website owners are already informed on techniques like keyword SERP tracking to give the ultimate SEO value to their site. Additionally, useful tools have come up, such as the social network checker that allows web owners, bloggers, small business owners as well as large enterprises check whether the content they share on social media have an impact on their overall digital marketing strategy, and it is affecting the overall ranking of their sites. Read more
Demand for 3D printing has exploded in recent years with hundreds of new 3D printer producers being developed to help meet this huge growth in demand. So, who are the new trailblazers in the industry? We take a look at the top five manufacturers of 3D printers, who are set to shape the industry with new products and innovations. Read more