Not exactly sure on the kind of message that Canon is trying to send out. But this camera is curvy, shiny and has softer colors. It's no optical slouch though, despite its simple looks, with 10-megapixels, 4x optical zoom and optical image stabilization, macro mode, ISO80-1600 (with 3200 scene mode) and a 2.5-inch TFT display. It also takes AA batteries for convenience and weighs just 0.35-pounds.

Source: Canon