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84 year old sex expert Dr Ruth Westheimer is coming out with her own label of wine called Vin D'Amour. It's a specially formulated wine to have an alcohol content of only 6 percent in volume, as opposed to the typical 13 percent

The reason: "If [the woman] drinks too much, she falls asleep," says Dr. Ruth, "and if [the man] drinks too much, he can't perform." Vin d'Amour—which will be sold for $7.99 to $9.99 per bottle, with a portion of the profits going to the Museum of Jewish Heritage.

"When people get drunk, there is no way they can be good lovers," the sex doc told the New York Post. "And nobody wants to go to bed with somebody who gets drunk, vomits and wakes up with a hangover.

So cheaper but weaker wine? Or just the right amount of alcohol? [FoodBeast via NYPost]