How Did Nike Design Back to the Future 'MAG' Kicks
Sep 19, 2011 12:21
Marty McFly's "MAG" sneakers are real, and they cost a bomb though. Of course, it doesn't come with auto laces. Nevertheless, all proceeds will go to the Michael J. Fox foundation to continue it's research in search for a cure for Parkinson's.
How did Nike designed the sneakers? The video after the jump explains it!
Tinker Hatfield, Nike's VP Design & Innovation designed the MAG — short for magnet. According to Frank Mashall, Back to the Future II's executive producer, the sneakers were designed for a specific scene and that was the one where Marty rides his hoverboard. In order to replicate the motion of kicking the hoverboard, he needed sneakers with "anti-gravity magnetic powers."
Hatfield says it's not impossible to believe that by 2015 that the sneakers could have magnets: powerlacing sneakers could still become a reality.
About ten years ago, you wouldn’t see many people walking around with a smartphone or tablet device. Such technology was in its infancy, and most people used their computers at work or home to go on the Internet. Read more
There are many ways to be more productive, but perhaps the best way to do so is to understand why we aren't in the first place. Here are a couple of brain hacks you can use to be a tad bit more productive. Read more
Vine released an update that adds the ability to import existing videos into the app and supports mixing two different videos together. The new update is currently available on iOS with an Android release expected soon. Read more