How Did Nike Design Back to the Future 'MAG' Kicks
Sep 19, 2011 12:21
Marty McFly's "MAG" sneakers are real, and they cost a bomb though. Of course, it doesn't come with auto laces. Nevertheless, all proceeds will go to the Michael J. Fox foundation to continue it's research in search for a cure for Parkinson's.
How did Nike designed the sneakers? The video after the jump explains it!
Tinker Hatfield, Nike's VP Design & Innovation designed the MAG — short for magnet. According to Frank Mashall, Back to the Future II's executive producer, the sneakers were designed for a specific scene and that was the one where Marty rides his hoverboard. In order to replicate the motion of kicking the hoverboard, he needed sneakers with "anti-gravity magnetic powers."
Hatfield says it's not impossible to believe that by 2015 that the sneakers could have magnets: powerlacing sneakers could still become a reality.
Wired has published a very nice feature on Kip Thorne and the science behind Chris Nolan's Interstellar. Kip Thorne is one of the world's most celebrated theoretical physicists. He and Nolan worked together to ensure depictions of scientific happenings in the film are as accurate as possible. Read more