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Want to skip lines? Hate queueing up? You can convince people to let you go ahead of them just by adding a reason to it. All you need to say is the word "because".

According to psychologist Ellen Langer, who conducted a study on the affects of persuasive language, one simple word made a world of a difference. Langer asked three different variations of a single request to people using a photocopier and used phrases like:

"Excuse me, I have five pages. May I use the Xerox machine?" - 60% allowed her to go ahead of them.

"Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?" - the rate of compliance went up to 94%.

Not a surprise, because since everyone in line needed to make copies, but Langer was able to the queue by adding an excuse in the first place.

It may not work all the time, but its worth a shot.

One Word Persuasion | Cognizance