BMW has more plans than just making clean and green cars. They are also working on Project i which is a code name for a tiny electric car that will launch in 2012, according to Car and Driver.
The car will be smaller than the Mini Cooper but for now, the production is tentatively named "City" like Honda City? Essentially, the City will be a three-door hatchback that's specifically designed to meet California's ZEV (zero-emissions vehicle) requirements, which kick in beginning in--you guessed it--2012.
(The City also appears to be a completely separate project from the electric Mini E.)
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Marketing has been a cornerstone of business for decades but it has undergone a rapid transformation during the last decade due to the digital revolution. Modern enterprises now have the opportunity to connect and engage with potential customers via a vast number of different platforms due to the advent of the Internet, proliferation of mobile tech and apps, big data and the rise of social media. Read more