Microsoft's Prepping Advertising for Zune-On-Phone Software
Apr 16, 2009 18:03
Adweek is claiming that Microsoft's "pink", which was code for the Zune Phone/Zune on Cellphone project, is in the looking-for-advertiser stage. This probably means it's getting pretty close (months, not years) to shipping.
AdWeek says the three ad firms, McCann Erickson, Crispin Porter + Bogusky and JWT, are vying for the ad run. The first firm has worked with Microsoft before and the second is in charge of the I'm a PC and laptop hunter ads.
There's no target for when the ads will hit, but Microsoft will choose a winner by the end of May. [AdWeek via CNET]
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