3M enlisted designer Joongho Choi to help create a better type of tape dispenser. The result is something truly impressive. The dispenser he made may look a tad large, but it has been designed to automatically cut perfectly proportioned pieces of tape with a simple turn of a wheel.

The blades are buried deep inside to keep fingers safe.

There's also no risk of the end of the Scotch tape rolling back.

As the wheel turns, pieces of tape are automatically cut and dispensed on a spoked wheel.

[3M via designboom]