Advertisers, Now You Have an App to Fire your Agency [VIDEO]
Apr 02, 2014 12:58
Sick and tired of your ad agency? Are they not meeting your briefs properly and delivering the KPIs you've set out for them? There's a solution. Fire them!
Saatchi & Saatchi Thailand created an app that helps clients fire every other agency. The app, is apparently not a prank. The agency decided to promote itself via different way and ran a simple insightful question asking "Need an excuse to fire your agency?"
Clients were invited to view "Goodbye My Agency", and the app is packed with excuses ready to be used to fire their agency. The app pokes fun at McCann, asking it to change its name to McCan't, and even tells Ogilvy that its O in its name is bad luck.
The app also featured a way for clients to call for a pitch against Saatchi & Saatchi, or even invite its CEO for coffee.
Saatchi & Saatchi Thailand’s ECD, Nuntawat Chaipornkaew said : “Sometimes our industry is too serious, especially when it comes to promoting ourselves in front of clients. We have enjoyed firing all our competitors and we look forward to the 1,964,952 pitches we now have on this week.”
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