This Hair Subway Ad in Sweden Uses The "Wind" and Train To Make Things Come Alive [VIDEO]
Feb 27, 2014 09:06
This outdoor ad from Sweden uses some technology to transcend the limits of a billboard. Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with sonic sensors that know when a train is coming. The ad will feature a model with a lush mane and when the train comes, her hair gets flapped in the wind and she struggles to keep it in place.
The tagline: Make your hair come alive. Pretty brilliant. Check it out in the video after the jump:
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