Why do we love the choruses in songs? Is there a reason to it? Music professor Elizabeth Hellmuth Margulis explains that it is actually our brains that are hard-wired to enjoy them.
How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners.
Jimmy Fallon and Justin Timberlake team up once more in a flurry of iPhone 6 television ads. The first premiered during yesterday's big unveiling, while the 2nd one discusses iOS 8's new Health app. Check out the ads below:
Most people are wondering, why didn't they call it the iWatch instead? Apple's foray into wearable tech is here. The Apple Watch follows the footsteps of the iPod and has a scroll wheel-inspired Digital Crown.
Your smartphone is with you all the time. So it makes sense to combine your credit and debit cards into a single device. Why bother carrying a wallet already these days? Apple Pay is supposed to circumvent exposed account numbers, outdated magstrieps and vulnerable security codes. They want to be your new wallet.
Jason Kerestes co developed the AirLegs exoskeleton with the support from DARPA. The machine is pretty small and it is worn on the back. It also gives the wearer superhuman abilities - it decreases the metabolic cost of walking and running by about 10%.