The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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HUF and G-Shock are collaborating on the new GD-400 watch. It is constructed with an extra durable lug band and face protector and features a custom HUF green backlight. Check out the video below:  Read more
STYLE BLOG  Apr 07, 2015 13:05
Nike Sportswear’s Free Socfly gets a Bright Citrus / Total Orange - Anthracite-Light Retro colorway. The design is now available via Nike.  Read more
STYLE BLOG  Apr 07, 2015 13:05
Nike SB Free Nano abandons its original aesthetic signifiers and opts for a seamless upper and a further inset lacing system.   Read more
STYLE BLOG  Apr 03, 2015 11:29
This is the Villa Além in Alentejo. It was designed by architect Valerio Olgiati and the home is meant to create a secluded garden. Very beautiful. Check it out in the gallery below:  Read more
STYLE BLOG  Apr 03, 2015 11:29
Nike has revealed a number of colorways of its brand new women’s Free Virtuous silhouette, and here's the latest.  Read more
STYLE BLOG  Apr 03, 2015 11:29
JD Sports is rolling out a set of exclusive Tubular Runners courtesy of adidas Originals. Both colorways are executed with thick neoprene for comfort and quality leather through the heel counter. What do you think?  Read more
STYLE BLOG  Apr 03, 2015 11:29
Nike introduced its new Socfly silhouette and there are more colors popping up online. This one here is the Bright Crimson/University Red version. Available at select Nike retailers.  Read more
STYLE BLOG  Apr 02, 2015 12:42
visvim has a new rendition of its low cut FOLEY-FOLK silhouette for the 2015 spring/summer season. Rendered in a white cow leather upper with contrasting snakeskin accents at the tongue and heel tab, is sits atop a custom replaceable sole. Set to hit retailers in the coming weeks.  Read more
STYLE BLOG  Apr 02, 2015 12:42
The Jordan Brand and Warner Brothers reprise their partnership with the 'Hare Jordan' motif. The upper is executed with white, grey and red hits throughout the premium leather upper and details include a 'Hare' patch on the tongue. It will hit retailers on April 4.  Read more
STYLE BLOG  Apr 02, 2015 12:31
Nike combines two of its technologies into the Flyknit Air Max, combining a colorful polyester yarn knit upper on top of Nik'es most flexible Air Max sole unit.  Read more
STYLE BLOG  Apr 02, 2015 12:31
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