The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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This scrapped collaboration between adidas and Been Trill has accidentally turned up on the shelves of some of the German brand’s outlets. It's now circulating on eBay for an upwards of $200 USD.  Read more
STYLE BLOG    May 29, 2015 13:06
Nike is bringing back its Archive ’75 model, a classic runner inspired by a sketch from Bill Bowerman back in the day. Priced at $110 USD.  Read more
STYLE BLOG  May 28, 2015 12:20
The adidas Originals Racer Lite in “Chalk So Grey” is one of the model’s cleanest renditions to date. It is available for approximately $112 USD.  Read more
STYLE BLOG  May 28, 2015 12:20
Converse teamed up with Concepts for the collaborative Chuck Taylor All Star ’70 “Cone Denim.”  You can purchase the Concepts x Converse Chuck Taylor All Star ’70 “Cone Denim” May 30 for $110 USD.  Read more
STYLE BLOG  May 27, 2015 12:07
visvim unveils four new cow leather renditions of the brand’s signature mid-cut sneaker. Purchase the shoes at the brand’s webstore now for $700 USD.  Read more
STYLE BLOG  May 27, 2015 12:07
Hublot expands its classic Big Bang Ferrari series this year with a 45mm shell using Hublot's proprietary UNICO 2141 caliber, featuring 72 hours of power reserve.  Read more
STYLE BLOG  May 27, 2015 12:07
The “Radioactive” edition of Detroit Lions superstar Calvin Johnson’s new CJ3 Flyweave Trainer is now available on its own. The design sees a lightweight Flyweave upper for breathability and superior fit while a Phylon midsole works in conjunction with Zoom Air Pods on the outsole. It will retail for $160.  Read more
STYLE BLOG  May 25, 2015 19:06
fragment design has two new Air Trainer 1 Mids for NikeCourt and it pays homage to the courts of Paris. The shoes will be available on May 21 in Paris and at select NikeLab locations this summer.  Read more
STYLE BLOG  May 22, 2015 12:28
Here's a closer look at the Nike Air Force 1 High “Nai Ke” a new red iteration of the high-top sneaker.  Chinese characters adorn the heel tab as a matching red outsole finishes the exclusive model.  Read more
STYLE BLOG  May 22, 2015 12:28
Omega unveiled a new Seamaster 300m timepiece to celebrate its association with both The America’s Cup yacht race and ETNZ, the Emirates backed New Zealand yacht team. For more information and to find out where you can buy the watch visit Omega’s official website.  Read more
STYLE BLOG  May 22, 2015 12:28
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