The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Nike celebrates the 25th anniversary of its beloved Air Max technology with the release of a bright rendition of the Air Max 2015. Infused with Flywire technology, the shoe rests atop a tonal red outsole and a black swoosh at the heel. It is set to drop on May 15.  Read more
STYLE BLOG    May 12, 2015 11:17
NikeLab's upcoming Free Rift Sandal combines the aesthetic of the original Rift with the brand's Free technology. It is due to be available at nike.com/nikelab and at select NikeLab retailers beginning May 7.  Read more
STYLE BLOG  May 06, 2015 14:14
Here's another version of the LeBron 12 Low for the summer season. The Hyperfuse mesh upper allows for supreme breathability, resting atop a supportive scaled back version of the Hexagonal Zoom Air unit.  Read more
STYLE BLOG  May 06, 2015 14:14
ASICS rolls out another iteration of its GEL-Lyte V silhouette in time for the warmer seasons. The shoe's upper rests atop a crisp white cushioned sole with aqua blue detailing at the heel.  Read more
STYLE BLOG  May 06, 2015 14:14
adidas Originals continues its relationship with NIGO, and here's a new version of the City Marathon PT silhouette.  Read more
STYLE BLOG  May 06, 2015 14:14
HUF has revealed their collaborative “Cracked Concrete” effort with G-Shock 0 the GD400HUF-1 which is available for $190 USD now.  Read more
STYLE BLOG  May 06, 2015 14:14
adidas Originals released its Equipment Sport Running 93 in black, white and scarlet red. Priced at approximately $144 USD, it will be available beginning May 8.  Read more
STYLE BLOG  May 06, 2015 14:14
The autographed Nike high-tops Michael Jordan handed to Khalid Ali fetched a cool $71,553 USD through SCP Auctions.  Read more
STYLE BLOG  Apr 28, 2015 11:28
Patek Philippe shows off a new addition to its Nautilus line of watches dubbed the 5711/1R-001 crafted from 18k rose gold and features a gradated dial with gold hour markers. Priced at $51,000 USD.  Read more
STYLE BLOG  Apr 28, 2015 11:25
Here's another colorway of Nike's Air Huarache set to drop - coming in Wolf Grey and Pure Platinum.  Read more
STYLE BLOG  Apr 28, 2015 11:25
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