The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Hublot’s Classic Fusion gets customized for a 2015′s Only Watch Auction. For a look at some of the other 41 watches that will be auctioned off, head on over to the Phillips Watches website.  Read more
STYLE BLOG  Jul 02, 2015 15:21
The Nike Kobe X Elite is now offered up on the NIKEiD pages. Head over here to get started making your own pair, with pricing starting at $245 USD.  Read more
STYLE BLOG  Jul 02, 2015 15:21
The latest Air Jordan 6 Retro Low White/Infrared 23-Black serves as an addition to other Air Jordan 6 Lows from this season. It will release on July 4 for $175 USD.  Read more
STYLE BLOG  Jun 23, 2015 18:17
visvim’s iteration has uses thick canvas upper with nostalgic Americana patches stitched to either side. The new SKAGWAY HI PATCHES purposefully was stained for an almost vintage aesthetic throughout its material components. Stay tuned for its release.  Read more
STYLE BLOG  Jun 22, 2015 15:41
Here's the adidas Originals Superstar Camo/Hemp, released as part of the brand’s “Graphic Pack.” The adidas Originals Superstar Camo/Hemp is now available at select stockists for $90 USD.  Read more
STYLE BLOG  Jun 22, 2015 15:41
adidas’ classic Stan Smith gets a "Color Whee" upgrade and it kind of looks like the Mac OS X spinning beach ball icon. Pick up a pair now for ¥15,200 JPY (approximately $124 USD) at kinetics Tokyo.  Read more
STYLE BLOG  Jun 22, 2015 15:41
The Nike Hyperdunk 2015 was inspired by the Nike MAG from BTTF 2. It has a silhouette that's higher than normal collar length, and it still has laces, since the Nike MAG isn't coming just yet. A cheaper alternative, perhaps? Check it out:  Read more
STYLE BLOG  Jun 19, 2015 19:27
Bell & Ross releases two new limited edition models of its classic BR 03 Grande Date watch. It includes a contemporary black dial set within a satin-polished stainless steel 42mm case, a sapphire crystal with anti-reflective coating, Giltskeleton Superluminova-filled hour and minute hands, five minute gradations along the flange, a minute track on the metal surround, applied metal indexes, and a supple gold calfskin leather strap with a hot stamped finish.  Read more
STYLE BLOG  Jun 15, 2015 18:19
New Balance's latest is with the 998 “Classics.” Featuring premium construction of tan-colored suede with mixed bright blue and teal components, deep red accents, and contrasting white "N" logo, it is available for $160USD.  Read more
STYLE BLOG  Jun 15, 2015 18:19
Shinola has teamed up with Oregon’s Benchmade on a custom iteration of its latest pocket knife featuring Benchmade's patented AXIS® locking mechanism and M390 blade, coupled with an orange G10 spacer for a sharp cut. Retailing for $200, and is available for pre-order now on  Read more
STYLE BLOG  Jun 08, 2015 19:20
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