The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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visvim unveils four new cow leather renditions of the brand’s signature mid-cut sneaker. Purchase the shoes at the brand’s webstore now for $700 USD.  Read more
STYLE BLOG  May 27, 2015 12:07
Hublot expands its classic Big Bang Ferrari series this year with a 45mm shell using Hublot's proprietary UNICO 2141 caliber, featuring 72 hours of power reserve.  Read more
STYLE BLOG  May 27, 2015 12:07
The “Radioactive” edition of Detroit Lions superstar Calvin Johnson’s new CJ3 Flyweave Trainer is now available on its own. The design sees a lightweight Flyweave upper for breathability and superior fit while a Phylon midsole works in conjunction with Zoom Air Pods on the outsole. It will retail for $160.  Read more
STYLE BLOG  May 25, 2015 19:06
fragment design has two new Air Trainer 1 Mids for NikeCourt and it pays homage to the courts of Paris. The shoes will be available on May 21 in Paris and at select NikeLab locations this summer.  Read more
STYLE BLOG  May 22, 2015 12:28
Here's a closer look at the Nike Air Force 1 High “Nai Ke” a new red iteration of the high-top sneaker.  Chinese characters adorn the heel tab as a matching red outsole finishes the exclusive model.  Read more
STYLE BLOG  May 22, 2015 12:28
Omega unveiled a new Seamaster 300m timepiece to celebrate its association with both The America’s Cup yacht race and ETNZ, the Emirates backed New Zealand yacht team. For more information and to find out where you can buy the watch visit Omega’s official website.  Read more
STYLE BLOG  May 22, 2015 12:28
Nike has unveiled an all-black colorway of the Huarache NM which will be available on Asphalt Gold on June 20 for €135 EUR (approximately $150 USD).  Read more
STYLE BLOG  May 22, 2015 12:28
IWC introduces the Pilot’s Watch newest model with the Double Chronograph “Le Petit Prince” Edition. Honoring the famous 20th century poet, writer and pilot Antoine de Saint-Exupéry who wrote the famous novella, Le Petit Prince (The Little Prince).  Read more
STYLE BLOG  May 21, 2015 13:18
The Air Huarache silhouette gets another update by using tye-dye lining for its latest Tinker Hatfield release.  Read more
STYLE BLOG  May 21, 2015 13:18
Hot Toys released a 1/6th scale collectible figurine of the android superhero Vision of Marvel's Avengers: Age of Ultron. Check out the rest of Hot Toys’ offerings here.  Read more
STYLE BLOG  May 21, 2015 13:18
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