The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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adidas’ classic Stan Smith gets a "Color Whee" upgrade and it kind of looks like the Mac OS X spinning beach ball icon. Pick up a pair now for ¥15,200 JPY (approximately $124 USD) at kinetics Tokyo.  Read more
STYLE BLOG    Jun 22, 2015 15:41
The Nike Hyperdunk 2015 was inspired by the Nike MAG from BTTF 2. It has a silhouette that's higher than normal collar length, and it still has laces, since the Nike MAG isn't coming just yet. A cheaper alternative, perhaps? Check it out:  Read more
STYLE BLOG  Jun 19, 2015 19:27
Bell & Ross releases two new limited edition models of its classic BR 03 Grande Date watch. It includes a contemporary black dial set within a satin-polished stainless steel 42mm case, a sapphire crystal with anti-reflective coating, Giltskeleton Superluminova-filled hour and minute hands, five minute gradations along the flange, a minute track on the metal surround, applied metal indexes, and a supple gold calfskin leather strap with a hot stamped finish.  Read more
STYLE BLOG  Jun 15, 2015 18:19
New Balance's latest is with the 998 “Classics.” Featuring premium construction of tan-colored suede with mixed bright blue and teal components, deep red accents, and contrasting white "N" logo, it is available for $160USD.  Read more
STYLE BLOG  Jun 15, 2015 18:19
Shinola has teamed up with Oregon’s Benchmade on a custom iteration of its latest pocket knife featuring Benchmade's patented AXIS® locking mechanism and M390 blade, coupled with an orange G10 spacer for a sharp cut. Retailing for $200, and is available for pre-order now on  Read more
STYLE BLOG  Jun 08, 2015 19:20
The latest Nike Kyrie 1 pays homage to the Cavaliers point guard’s birth place, Australia. Retailing for $110 USD, look for the Nike Kyrie 1 “Letterman” at Nike on June 13.  Read more
STYLE BLOG  Jun 08, 2015 19:20
The low-top OG Style 36 returns for Summer 2015 in a clean “Moroccan Blue” colorway as part of Vans' latest seasonal Vault collection. Using a premium leather upper, it uses a blue upper and bright yellow branding stripe paired with contrasting white laces, matching foxing and the brand's signature vulcanized waffle tread sole.  Read more
STYLE BLOG  Jun 04, 2015 13:01
Timex shows off one of its military watches in its latest edition of the Weekender Chronograph. The special edition timepiece is oversized and classically styled, pairing a 38mm case with a leather strap, INDIGLO Night-Light, water-resistance up to 30 meters and will retail for approximately $130 USD.  Read more
STYLE BLOG  Jun 04, 2015 13:01
Saint Laurent releases its first colorway of its new SL/30 Court Classic silhouette in its 2015 Fall/Winter collection. The Saint Laurent SL/30 Court Classic is now available online for $595 USD.  Read more
STYLE BLOG  Jun 04, 2015 13:01
The Flyknit Lunar 3 silhouette will come in celebratory color palettes, this time, executed in a bold combination of Hot Lava and Laser Orange for the season, complimented with a black sole unit. This iteration of the Flyknit Lunar 3 on Nike’s website will sell for $150 USD.  Read more
STYLE BLOG  Jun 02, 2015 15:34
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