The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Omega unveiled a new Seamaster 300m timepiece to celebrate its association with both The America’s Cup yacht race and ETNZ, the Emirates backed New Zealand yacht team. For more information and to find out where you can buy the watch visit Omega’s official website.  Read more
STYLE BLOG  May 22, 2015 12:28
Nike has unveiled an all-black colorway of the Huarache NM which will be available on Asphalt Gold on June 20 for €135 EUR (approximately $150 USD).  Read more
STYLE BLOG  May 22, 2015 12:28
IWC introduces the Pilot’s Watch newest model with the Double Chronograph “Le Petit Prince” Edition. Honoring the famous 20th century poet, writer and pilot Antoine de Saint-Exupéry who wrote the famous novella, Le Petit Prince (The Little Prince).  Read more
STYLE BLOG  May 21, 2015 13:18
The Air Huarache silhouette gets another update by using tye-dye lining for its latest Tinker Hatfield release.  Read more
STYLE BLOG  May 21, 2015 13:18
Hot Toys released a 1/6th scale collectible figurine of the android superhero Vision of Marvel's Avengers: Age of Ultron. Check out the rest of Hot Toys’ offerings here.  Read more
STYLE BLOG  May 21, 2015 13:18
Nike presents a new iteration of the lightweight Flyknit Racer silhouette and it adds Flywire details to enhance the runner's vibrant design and rests atop a crist white outsole.  Read more
STYLE BLOG  May 12, 2015 11:17
Footwear illustrator Olka Osadzińska has two signature Reebok shoes under her belt already. Her latest was inspired by the unexpected Hello Kitty x Yohji Yamamoto collaboration, and she teamed up with Lyst to imagine some fantasy sneaker collaborations.  Read more
STYLE BLOG  May 12, 2015 11:17
Nike celebrates the 25th anniversary of its beloved Air Max technology with the release of a bright rendition of the Air Max 2015. Infused with Flywire technology, the shoe rests atop a tonal red outsole and a black swoosh at the heel. It is set to drop on May 15.  Read more
STYLE BLOG  May 12, 2015 11:17
NikeLab's upcoming Free Rift Sandal combines the aesthetic of the original Rift with the brand's Free technology. It is due to be available at nike.com/nikelab and at select NikeLab retailers beginning May 7.  Read more
STYLE BLOG  May 06, 2015 14:14
Here's another version of the LeBron 12 Low for the summer season. The Hyperfuse mesh upper allows for supreme breathability, resting atop a supportive scaled back version of the Hexagonal Zoom Air unit.  Read more
STYLE BLOG  May 06, 2015 14:14
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