The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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The Stan Smith silhouette gets a remake from superstar Rita Ora. It is part of her collaboration with adidas Originals for the “Asian-Arena” Pack. Available in select stockists.  Read more
STYLE BLOG  Feb 17, 2016 13:09
Almost every Indian woman is completely smitten by the craze of draping ethnic Indian saree, and it won’t be wrong saying that the trend is finding followers across the globe as well. It’s a dream of every Indian ethnic fashion lover to pull off this amazing trend with sheer perfection as it is considered an excellent choice for gatherings, special occasions, weddings, etc.  Read more
FASHIONSHOW  Feb 15, 2016 21:31
The new androidwear Casio WSD-F10 smartwatch is 50-meter water-resistant and shockproof to military MIL-SD-810 standards. It's probably the first smartwatch to be able to withstand hardcore activity. There are real-time notifications in changes in altitude, atmospheric pressure or tide, and more. It will available in April 2016.  Read more
STYLE BLOG  Jan 07, 2016 18:30
Designed for farm use, the UBCO is an all-terrain dual electric drive motorbike. It is powered by a 40 Ah lithium-ion battery and can carry up to 200kg loads. Find out more about the UBCO here.  Read more
STYLE BLOG  Aug 17, 2015 11:31
visvim has released a selection of FBT SHAMAN moccasins for this year’s fall/winter season in a variety of neutral colors. Shop the latest fall/winter FBT SHAMAN collection at visvim’s official website where they are now available for $600 USD each.  Read more
STYLE BLOG  Aug 17, 2015 11:31
Imagine being able to text while it rains while you hold an umbrella. Korean company kt Design has come up with a solution. The Phone-brella sports an ergonomic C-shaped handgrip that will rest against the users shoulder, freeing up both hands.  Read more
STYLE BLOG  Aug 17, 2015 11:31
adidas Originals expands its Tubular family, with the introduction of the adidas Originals Tubular Strap in two classic colorways. Available for around $132 USD.  Read more
STYLE BLOG  Aug 14, 2015 13:40
The September 2015 issue of Vogue features Beyonce on the cover, and she is the first-ever African-American female artist to grace its cover.  Read more
STYLE BLOG  Aug 14, 2015 13:40
Kris Arnold has just uncovered a sample edition of Michael Jordan’s first-ever Nike signature silhouette from November of 1984. You can see the original project name here is called 'Jordan Pro BB' on the interior size tag, and there's a uniquely shaped Swoosh too.  Read more
STYLE BLOG  Aug 14, 2015 13:40
Jamie xx has launched yet another piece of In Colour merch: a collaborative tote alongside J.Crew. Limited to just 100 pieces per store, it is available as a gift with purchase at J. Crew's Wythe Ave., Brooklyn; On Lan Street, Hong Kong; Regent Street, London; Fifth Ave., New York; Rue Malher, Paris; and Third Street Promenade, Santa Monica locations.  Read more
STYLE BLOG  Aug 14, 2015 13:40
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