The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Nike reveals its latest iteration of the premium Air Jordan 11Lab4, merging the Air Jordan 11's hallmark patent leather with the Air Jordan 4 silhouette. It will be available July 11 for $250 USD.  Read more
STYLE BLOG  Jul 06, 2015 18:57
Y-3's Kohna silhouette is in a black/round red colorway on a mixed construction of textile, suede and leather. Featuring a suede heel patch and tab, a leather trim on the tongue and black rounded laces with a black and white split outsole, it comes with two sets of laces and dust bags and will retail for approximately $276 USD.  Read more
STYLE BLOG  Jul 06, 2015 18:57
New Balance has another sneaker delivery for the spring/summer season with the new CM1600AG.  Read more
STYLE BLOG  Jul 02, 2015 15:21
ike Sportswear has a “Phantom” edition of the Free OG ’14 Woven. Using a tonal off-white upper of suede and mesh.  Read more
STYLE BLOG  Jul 02, 2015 15:21
Hublot’s Classic Fusion gets customized for a 2015′s Only Watch Auction. For a look at some of the other 41 watches that will be auctioned off, head on over to the Phillips Watches website.  Read more
STYLE BLOG  Jul 02, 2015 15:21
The Nike Kobe X Elite is now offered up on the NIKEiD pages. Head over here to get started making your own pair, with pricing starting at $245 USD.  Read more
STYLE BLOG  Jul 02, 2015 15:21
The latest Air Jordan 6 Retro Low White/Infrared 23-Black serves as an addition to other Air Jordan 6 Lows from this season. It will release on July 4 for $175 USD.  Read more
STYLE BLOG  Jun 23, 2015 18:17
visvim’s iteration has uses thick canvas upper with nostalgic Americana patches stitched to either side. The new SKAGWAY HI PATCHES purposefully was stained for an almost vintage aesthetic throughout its material components. Stay tuned for its release.  Read more
STYLE BLOG  Jun 22, 2015 15:41
Here's the adidas Originals Superstar Camo/Hemp, released as part of the brand’s “Graphic Pack.” The adidas Originals Superstar Camo/Hemp is now available at select stockists for $90 USD.  Read more
STYLE BLOG  Jun 22, 2015 15:41
adidas’ classic Stan Smith gets a "Color Whee" upgrade and it kind of looks like the Mac OS X spinning beach ball icon. Pick up a pair now for ¥15,200 JPY (approximately $124 USD) at kinetics Tokyo.  Read more
STYLE BLOG  Jun 22, 2015 15:41
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