The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Nike has unveiled an olive colorway Woven Free silhouette featuring a contrasting woven textile in a darker anthracite hue.  Read more
STYLE BLOG  Apr 01, 2015 13:54
Nike rolls out its popular Free OG '14 silhouette. This is its Light Stone variety, and is presented with a unique off-white hue, with tonal midsole and laces and a smoothened toebox and contrast gray heel branding.  Read more
STYLE BLOG  Apr 01, 2015 13:36
Nike Sportswear presents a new edition of its Free Socfly, pairing an updated take on the LunarFly 306s' laceless upper with Free 3.0 soles.  Read more
STYLE BLOG  Apr 01, 2015 13:36
New Balance shows off its sleek update of the 997 silhouette sporting a charcoal grey and burgundy colorway. It is dubbed the 'Connoisseur Gutar,' and it is made of premium pig suede and mesh upper with both grey and silver tones.  Read more
STYLE BLOG  Mar 30, 2015 12:42
Nike is set to release the Nike Zoom Generation 'Wheat', which gets the all-over tan treatment of the Timberland boots. It is set to release on April 4 with a price tag of $250 USD.  Read more
STYLE BLOG  Mar 30, 2015 12:42
Nike will release its 2015 spring/summer "White and Gum" pack later with three models - the revamped Nike Air Huarache, Nike Air Max 1 and Nike Air Max 90, imagined in white upper, gum bottom sole styling motif.  Read more
STYLE BLOG  Mar 30, 2015 12:23
New Balance has a new pair of M580 silhouette dubbed, “Rider’s Club” for spring. It sports the combination of grey, black and ocean blue dyes alongside pops of arctic blue and red accents. Retailing for $!20 USD, grab your pair from Feature’s online shop.  Read more
STYLE BLOG  Mar 30, 2015 12:23
Omega has unveiled the new Speedmaster ’57, an updated version which features the brand's in-house Co-Axial caliber 9300, 41.5mm sapphire case and 100-meter water resistance. It will be available soon at Omega stockists around the world.  Read more
STYLE BLOG  Mar 19, 2015 13:59
Swiss luxury watchmaker Patek Philippe is introducing the 5524G Calatrava Pilot Travel Time. The watch was inspired by vintage pilot watches from the 1930s and features a navy blue dial with a white gold casing and a vintage brown calfskin watch. The price is estimated to be around $50,000 USD.  Read more
STYLE BLOG  Mar 19, 2015 13:59
Rolex announced an attractive new member in its family, the Yacht-Master “Everose.” It is the nautical version of its Oyster Perpetual Yacht-Master and offers a sproty alternative to metal bracelets while maintaining waterproofness and reliability. It features a brand new black ceramic bezel with raised numerals and will be offered in both 40mm and a new 37mm diameter. Check out the video below:  Read more
STYLE BLOG  Mar 19, 2015 13:53
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