The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Nike introduces the Blazer Mid Metric “University Red” taking on the iconic Blaze Mid model's TPU construction. It sports an all-red colorway throughout its base with rubberized Metric upper, midsole, rubber outsole, shoelaces, nylon mesh tongue and leather accents. Will retail for $100 USD on March 12.  Read more
STYLE BLOG    Mar 02, 2015 13:12
HTC will be releasing its first wearable with Under Armour, who will be supplying the tracking software for the fitness brand. The waterproof Grip wrist band is the first co-branded products and will feature a pedometer, GPS and an integrated "Record" tracking portal integrating sleep, steps, active time, distance, workouts, calories burned and weight.  Read more
STYLE BLOG  Mar 02, 2015 13:12
visvim unveiled an added iteration of its WALLACE BOOTS-FOLK, using camouflage on its upper and finished with metal eyelets sitting atop a Goodyear welt outsole. What do you think?  Read more
STYLE BLOG  Feb 28, 2015 12:40
New Balance and Horween Leather Company teamed up for another collaborative release dubbed The Horween Leather x New Balance M996BHR. It uses the M995BHR silhouette and wraps it in Horween's signature waxy and supple leather materials and features a deep burgundy leather upper with tanned brown accents throughout and will release on March 2 at New Balance stockists.  Read more
STYLE BLOG  Feb 28, 2015 12:40
DKNY and PONY teamed up to reimagine PONY's M-100 sneaker and gave it a luxurious makeover for modern times. The high-top shoe will be available at PONY retailers starting July 3 and will retail for $250 USD.  Read more
STYLE BLOG  Feb 28, 2015 12:40
Maison Kitsuné unveiled its footwear capsule collection with Reebok Classics for its 2015 Spring/Summer line. Keep an eye out for the release at the end of March.  Read more
STYLE BLOG  Feb 28, 2015 12:40
Jordan Brand debuts the Air Jordan 1 Retro Low OG and its Black/Varsity Red-Sail make-up with a “Neutral Grey” edition of the ’80s kicks. It launches on March 7.  Read more
The "Brotherhood" takes cues from Kyrie Irving's college days in the form of the Nike Kyrie 1 in Duke's signature black, royal blue and white. The shoe launches on March 12.  Read more
STYLE BLOG  Feb 27, 2015 13:59
Nike Sportswear returns with an edition of the Air Huarache in Black/White-Blue Legend-Bright Crimson colorway. Look for the limited edition Quickstrike to hit NSW spots this Saturday.  Read more
STYLE BLOG  Feb 27, 2015 13:59
New Balance's M998CBL "Connoisseur Guitar" pack comes in an upper of black suede incorporating a mesh toebox with grey leather accents. Retails for $170 USD.  Read more
STYLE BLOG  Feb 27, 2015 13:59
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