The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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New Balance‘s 577 silhouette turns 25 this year. They celebrated with the "25th Anniversary" pack featuring the shoe in classic navy and grey colorway. Look for the “25th Anniversary” pack now at select New Balance accounts including Feature.  Read more
STYLE BLOG    Jul 24, 2014 11:38
Concepts shows off its work from collaborating with Clarks Sportswear for a version of the brand's Tawyer hybrid silhouette. The Concepts for Clarks Sportswear Tawyer will be available on July 26 both in-store at Concepts and online.  Read more
STYLE BLOG  Jul 24, 2014 11:38
Here's Footpatrol's take on Reebok's Instapump Fury, and it opts for a classy, understated look. Look for these at Footpatrol and Reebok Certified Network accounts starting August 2.  Read more
STYLE BLOG  Jul 24, 2014 11:38
Stussy's latest shirts are constructed from 100% premium cotton ripstop fabric. The Vintage Flower Coach Jacket features a washed-out, vintage inspired print. They are available from  HYPEBEAST Store.  Read more
STYLE BLOG  Jul 24, 2014 11:38
Reebok Classic‘s Pump Blacktop Battleground is in a bright new colorway for the new season. The Geometric Pattern version is adorned with white and black leather layers while its gum outsole underlines the shoe's classic aesthetics.  Read more
STYLE BLOG  Jul 24, 2014 11:38
Beats by Dre is one of the hottest companies now. It was recently bought by Apple for billions. Here's checking out its offices, designed by Bestor Architecture. Their office can accommodate 650 employees. Check it out below:  Read more
STYLE BLOG  Jul 24, 2014 11:38
Buddy's Ear Long Backpack was intended for a long-lasting relationship with its owner and was crafted from premium materials. Their 2014 backpack range features great new shades and patterns.  Read more
STYLE BLOG  Jul 24, 2014 11:38
Ronnie Fieg's collaboration with PUMA's XT-2 "Achromatic" was previewed in May, and here it is. Made available in black or white,the design lives up to its "Achromatic" name by staying away from colored perceptions. Look for the Ronnie Fieg x PUMA XT-2 “Achromatic” at all KITH and Dover Street Market stores beginning July 26th, priced at $180 USD.  Read more
STYLE BLOG  Jul 24, 2014 11:38
PUMA launches a new iteration of its laceless Future Disc Lite with a "Quarry Sea/Camo" colorway.  Look for this release from PUMA at retailers like atmos now.  Read more
STYLE BLOG  Jul 23, 2014 11:47
adidas Originals's latest Campus 80s silhouette is in "College Red" colorway and it features red suede with tonal laces and leather heel tab with gold Trefoil branding. Available now at select adidas Originals accounts including Kinetics Tokyo.  Read more
STYLE BLOG  Jul 23, 2014 11:47
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