The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Here's the Nike Air Max Light in grey and white colorway, complete with royal blue text branding and matching hits to the silhouette's signature eyestay.  Read more
STYLE BLOG  Mar 05, 2015 12:10
The M996 remains the most iconic model in New Balance's repertoire and receives a colorway update in the form of the M996CPS Mint. It is available at select retailers for $159 USD.  Read more
STYLE BLOG  Mar 05, 2015 12:10
Nike updates its Air Max 95 sneaker with black and blue colorway, executed in deep navy monochrome. What do you think?  Read more
STYLE BLOG  Mar 05, 2015 12:10
ASICS has a new colorway for its GEL-Lyte V silhouette dubbed “Coral Reef”. The beautiful cream-orange hued suede, accented with light blue hits – is available at select retailers.  Read more
STYLE BLOG  Mar 05, 2015 12:10
Carhartt WIP and RETROSUPERFUTURE teamed up to produce a new collection of contemporary eyewear in three new silhouettes. The collection is available now at Carhartt WIP stores, selected retailers and online.  Read more
STYLE BLOG  Mar 05, 2015 12:10
adidas Originals unveiled two new iterations of the eye-popping ZX Flux in bold oranges, greens and blues. The new slip on are a laceless version of the silhouette. It will retail for $120 USD.  Read more
STYLE BLOG  Mar 04, 2015 12:53
Maison Margiela has released a redesigned version of its high top luxury sneaker. It will retail for $735 USD.  Read more
STYLE BLOG  Mar 04, 2015 12:53
Cole Haan has a new colorway to its popular Lunargrand Wingtip dubbed the "Berkeley Blue." Complemented with beige tan trimming and inner lining, it is cushioned with Nike Lunarlon technology and boasts high quality craftsmanship and comfortable wear.  Read more
STYLE BLOG  Mar 04, 2015 12:39
ASICS unveils another of rendition of its classic Gel Saga silhouette receiving a Burgundy colorway along the perforated leather and suede upper.  Read more
STYLE BLOG  Mar 04, 2015 12:38
The Converse “Made By You” campaign was made to celebrate fans. With over 1 billion pairs of Chucks sold worldwide, no two pairs are ever worn the same.  Read more
STYLE BLOG  Mar 04, 2015 12:38
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