The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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The Cole Haan ZeroGrand brogue is now available a lot of interesting colorways. It uses its ultra-flexible outsole and wingtip silhouette. All five can be purchased now at select Cole Haan shops as well as its webstore.  Read more
STYLE BLOG    Jul 25, 2014 23:58
The Nike LeBron 11 Max Low SE “Multicolor” is set to make its way to retailers featuring a multi-colored tie-dye upper with a gold Swoosh at the forefoot. Look for the LeBron 11 Max Low SE “Multicolor” at Nike and select stockists on July 28.  Read more
STYLE BLOG  Jul 25, 2014 23:57
The Nike LeBron 11 Max Low will be dropping in a slick black/gum colorway featuring a black upper with tonal patterned Swoosh and glossy black heel support.  Read more
Nike's latest edition to the Nike Roshe Run family: the Flyknit Roshe Run NM. Look for the Flyknit Roshe Run NM “Fireberry” soon at select stockists including Germany’s The Good Will Out.  Read more
STYLE BLOG  Jul 25, 2014 23:57
uniform experiment presents its Leather Studs Sneaker as part of label’s 2014 fall/winter collection. The Leather Studs Sneaker is priced at ¥39,000 JPY (approximately $380 USD) each and will be available from uniform experiment stockists starting July 26.  Read more
STYLE BLOG  Jul 25, 2014 23:57
Birkenstock and James Perse come together to create a two-tone take on the footwear brand’s classic Arizona sandal. The signature cork footbed is lined with suede and subtly stamped with the James Perse logo. Look for these only at James Perse locations and online for $150 USD.  Read more
STYLE BLOG  Jul 25, 2014 23:57
SikSilk unveils its limited edition aluminum fixie, constructed from a lightweight steel and made with a nickel and copper plated aluminum. For more on the brand and its first foray into the cycling world, click here.  Read more
STYLE BLOG  Jul 25, 2014 12:03
Artist Thierry Boutemy teamed up with Opening Ceremony for a limited collection of apparel bearing images of his arrangements. Look for all three shoes at Opening Ceremony’s website now, and head here to learn more about Boutemy’s work.  Read more
STYLE BLOG  Jul 25, 2014 12:03
New Balance‘s 577 silhouette turns 25 this year. They celebrated with the "25th Anniversary" pack featuring the shoe in classic navy and grey colorway. Look for the “25th Anniversary” pack now at select New Balance accounts including Feature.  Read more
STYLE BLOG  Jul 24, 2014 11:38
Concepts shows off its work from collaborating with Clarks Sportswear for a version of the brand's Tawyer hybrid silhouette. The Concepts for Clarks Sportswear Tawyer will be available on July 26 both in-store at Concepts and online.  Read more
STYLE BLOG  Jul 24, 2014 11:38
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