The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Nike has its 32nd iteration of the Nike Air Zoom Pegasus. Featuring new lightweight engineered mesh upper atop the Flywire-supported it is available in two vibrant colorways for men and women, the Nike Air Zoom Pegasus 32 is set to drop at Nike Running retailers from May 29.  Read more
STYLE BLOG  May 29, 2015 14:39
Shinola’s watch model - the Runwell is more elegant with the addition of a moon phase complication. It sports a lunar aperture above the center of the dial and it tracks the full lunar cycle from wax to wane. Available in six colorways in either 41mm or 47mm, head to Shinola for the full collection.  Read more
STYLE BLOG  May 29, 2015 13:06
Nike SB shows off its Eric Koston 2 Max silhouette in fiery hot lava colorway. Set atop a fusion Air Max-infused and Free white outsole, it is decorated with black speckles and is available for approximately $145 USD.  Read more
STYLE BLOG  May 29, 2015 13:06
This scrapped collaboration between adidas and Been Trill has accidentally turned up on the shelves of some of the German brand’s outlets. It's now circulating on eBay for an upwards of $200 USD.  Read more
STYLE BLOG  May 29, 2015 13:06
Nike is bringing back its Archive ’75 model, a classic runner inspired by a sketch from Bill Bowerman back in the day. Priced at $110 USD.  Read more
STYLE BLOG  May 28, 2015 12:20
The adidas Originals Racer Lite in “Chalk So Grey” is one of the model’s cleanest renditions to date. It is available for approximately $112 USD.  Read more
STYLE BLOG  May 28, 2015 12:20
Converse teamed up with Concepts for the collaborative Chuck Taylor All Star ’70 “Cone Denim.”  You can purchase the Concepts x Converse Chuck Taylor All Star ’70 “Cone Denim” May 30 for $110 USD.  Read more
STYLE BLOG  May 27, 2015 12:07
visvim unveils four new cow leather renditions of the brand’s signature mid-cut sneaker. Purchase the shoes at the brand’s webstore now for $700 USD.  Read more
STYLE BLOG  May 27, 2015 12:07
Hublot expands its classic Big Bang Ferrari series this year with a 45mm shell using Hublot's proprietary UNICO 2141 caliber, featuring 72 hours of power reserve.  Read more
STYLE BLOG  May 27, 2015 12:07
The “Radioactive” edition of Detroit Lions superstar Calvin Johnson’s new CJ3 Flyweave Trainer is now available on its own. The design sees a lightweight Flyweave upper for breathability and superior fit while a Phylon midsole works in conjunction with Zoom Air Pods on the outsole. It will retail for $160.  Read more
STYLE BLOG  May 25, 2015 19:06
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