The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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New Balance shows off its sleek update of the 997 silhouette sporting a charcoal grey and burgundy colorway. It is dubbed the 'Connoisseur Gutar,' and it is made of premium pig suede and mesh upper with both grey and silver tones.  Read more
STYLE BLOG  Mar 30, 2015 12:42
Nike is set to release the Nike Zoom Generation 'Wheat', which gets the all-over tan treatment of the Timberland boots. It is set to release on April 4 with a price tag of $250 USD.  Read more
STYLE BLOG  Mar 30, 2015 12:42
Nike will release its 2015 spring/summer "White and Gum" pack later with three models - the revamped Nike Air Huarache, Nike Air Max 1 and Nike Air Max 90, imagined in white upper, gum bottom sole styling motif.  Read more
STYLE BLOG  Mar 30, 2015 12:23
New Balance has a new pair of M580 silhouette dubbed, “Rider’s Club” for spring. It sports the combination of grey, black and ocean blue dyes alongside pops of arctic blue and red accents. Retailing for $!20 USD, grab your pair from Feature’s online shop.  Read more
STYLE BLOG  Mar 30, 2015 12:23
Omega has unveiled the new Speedmaster ’57, an updated version which features the brand's in-house Co-Axial caliber 9300, 41.5mm sapphire case and 100-meter water resistance. It will be available soon at Omega stockists around the world.  Read more
STYLE BLOG  Mar 19, 2015 13:59
Swiss luxury watchmaker Patek Philippe is introducing the 5524G Calatrava Pilot Travel Time. The watch was inspired by vintage pilot watches from the 1930s and features a navy blue dial with a white gold casing and a vintage brown calfskin watch. The price is estimated to be around $50,000 USD.  Read more
STYLE BLOG  Mar 19, 2015 13:59
Rolex announced an attractive new member in its family, the Yacht-Master “Everose.” It is the nautical version of its Oyster Perpetual Yacht-Master and offers a sproty alternative to metal bracelets while maintaining waterproofness and reliability. It features a brand new black ceramic bezel with raised numerals and will be offered in both 40mm and a new 37mm diameter. Check out the video below:  Read more
STYLE BLOG  Mar 19, 2015 13:53
Tudor announced its first ever in-house movement, the Tudor MT5612. It is bringing the mechanical movement to the Pelagos timepiece. Boasting a titanium case and innovative clasp that will expand and adapt to your movements, you can check out Tudor.com for more.  Read more
STYLE BLOG  Mar 19, 2015 13:53
Rolex releases a brand new iteration to its classic Oyster Perpetual including a new 39mm case in its offerings. See the entire 2015 collection and more at rolex.com.  Read more
STYLE BLOG  Mar 19, 2015 13:53
Luminox celebrates its 25th anniversary with a series of high performance watches comprised of updated classics and new models. All will share the brand's signature self-powered illumination system.  Read more
STYLE BLOG  Mar 19, 2015 13:53
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