The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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Ralph Lauren's Sporting Automotive Chronograph has been inspired by a 1938 Bugatti Type 57SC Atlantic coupe. It features a black matte galvanic center dial with brown elm burl wood outer decor and sword-shaped hour and minute hands.  Read more
STYLE BLOG    Oct 20, 2014 10:42
Nike SB added an iron green colorway to its Trainerendor lineup. It includes a suede velcro strap with a secure lockdown at the midfoot, and a subtle camouflage print-heel tab at the rear. Available for $110 at select stockists.  Read more
STYLE BLOG  Oct 20, 2014 10:42
Bell & Ross unveiled a limited edition skeleton chronograph dubbed “BR-X.” featuring its iconic BR-01 square shape housed in special automatic movement with black woven rubber straps and a unique engraving on the back of each timepiece to signify its individual number. The collection is limited to 250 pieces.  Read more
STYLE BLOG  Oct 20, 2014 10:42
Nike unveiled a new colorway for its Nike Free Run 2 silhouette, and the new release features a grey mesh upper with metallic overlays, sitting atop a contrasting blacked out Free sole unit offering a stealthy quality to an otherwise bold design. Available for $150 USD at select accounts.  Read more
STYLE BLOG  Oct 20, 2014 10:42
The Air Jordan 1 Mid gets a new colorway in the form of "Bred". Look for these in stores now at Jordan Brand stockists for approximately $130 USD.  Read more
STYLE BLOG  Oct 20, 2014 10:42
adidas has released a corresponding edition of the adistar Raven 3 trail runner, and it features a black base wrapped in a metallic cage with white Adaptive Traxion midsoles for extra grip. It is available at select stockists.  Read more
STYLE BLOG  Oct 20, 2014 10:42
Nike re-modeled the LeBron 12 silhouette for off court “Lifestyle” activities. It sports a pyramid-shaped molds covering the sides of the shoe, a patent leather toe box, red Flywire lace stays, gold aglets and a woven heel with LeBron's signature lion crest. Set to drop on October 17 online at Nike Sportswear retailers worldwide.  Read more
STYLE BLOG  Oct 17, 2014 11:47
adidas Originals and Barbour team up for a joint Fall/Winter 2014 collection. It is set to honor Barbour's heritage in military and sportsman aesthetics. This extremely limited range at participating Barbour shops and adidas Consortium retailers beginning November 8.  Read more
STYLE BLOG  Oct 17, 2014 11:17
Nike taps its vault for a throwback with a new colorway of the Air Trailer 1 Low. Executed with a paneled white, black and grey leather upper, a black forefoot wrap matches the black Swoosh at the midfoot. What do you think?  Read more
STYLE BLOG  Oct 16, 2014 11:29
Nike has two shades of red to the Roshe Run. This one wears a gym red mesh upper and a very deep burgundy on the swoosh and Phylon midsole. It will cost approximately $113 USD.  Read more
STYLE BLOG  Oct 16, 2014 11:29
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