The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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adidas Originals brand new Campus 80s Primeknit drops this spring in an "Iron" colorway. It takes the classic Campus 80s silhouette and updates it with contemporary Primeknit construction, featuring a clean grey upper, matching laces, and contrasting white accents throughout.  Read more
STYLE BLOG    Apr 23, 2014 13:00
Nike Sportswear's Solarsoft Rache Woven returns this season with a new non-woven build. The new Rache retains the plus Solarsoft sole unit in a blue/white-black colorway, this time coupling foam cushioning with a breathable mesh and synthetics upper.  Read more
STYLE BLOG  Apr 23, 2014 13:00
Extra Butter's collaboration with Saucony picks up where Saucony left off in the 1960s with the Grid 9000 silhouette outfitted with nylon and premium suede at the upper, giving a nod to the Advanced Crew Exploration Suits (hence, "ACES") at the upper.  Read more
STYLE BLOG  Apr 23, 2014 12:48
For spring/summer 2014, TSOVET presents a handful of new designs that are simple, elegant, and functional. Featured styles include the hard-wearing, minimalist JPT-NT42: with its rubber strap, highly-visible luminous hands and markers, 200 meter depth rating and three-hand Miyota movement, the gentlemanly, office-appropriate SVT-QS40 and the aviator-inspired SVT-RS40.  Read more
STYLE BLOG  Apr 23, 2014 12:37
The Hill-Side just released its take on summer footwear for 2014. Designed for its spring/summer 2014 collection, familiar bold motifs and patterns make their way onto the uppers of classic canvas silhouettes. Although the label is more known for its accessories such as ties, handkerchiefs, and scarves, its Japanese-made sneakers will aid in further reinforcing its name as a formidable fashion imprint.  Read more
STYLE BLOG  Apr 23, 2014 12:06
Parisian label Berluti celebrates its heritage and the likes of its 1950s designs for Tour de France director Jacques Godet. Combining cutting-edge technology with traditional craftsmanship, Berluti's design is entirely handmade in France and draws inspiration from the delivery bike of the early 1900s with a made-to-measure carrier, fillet-brazed frame, wooden rims, and lightweight aluminum construction throughout the handlebars, chain set, and seat post.  Read more
STYLE BLOG  Apr 23, 2014 12:06
British retailer size? is prepping to launch the exclusive “Clean White” collection from Vans California. The collection features the Era and Sk8-Mid, both of which have been done up in clean white colorways. Each shoe is created in premium white leather with supple nubuck accents.  Read more
STYLE BLOG  Apr 22, 2014 15:02
adidas Originals Hamburg is back this year in a duo of great-looking colorways inspired by two of Germany's most famous football clubs.  Read more
STYLE BLOG  Apr 22, 2014 15:02
Earlier this month, Nike Football shocked the football world when it unveiled the Magista football boot. For the first time, Nike engineered its revolutionary Flyknit tech for football, redefining the aesthetic and performance elements of the football boot.  Read more
STYLE BLOG  Apr 22, 2014 15:02
adidas recently revealed a new colorway for its adiZero Crazy Light 3 Low silhouette. The performance basketball shoe features a black SPRINTWEB upper with a contrasting red SPRINTFRAME. Rounding out its look are red accents on the tongue, and three stripe branding on the heel and lining of the sneaker.  Read more
STYLE BLOG  Apr 22, 2014 14:21
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