Ford's Focus ST is Attracting the Younger and Richer Buyers
Nov 11, 2013 11:25
The Focus ST has had a successful year, and Ford has revealed some interesting details about the type of buyers for the model. 65 percent of them came from other brands, and they are also young, with 32 percent of them under 35 years old.
They are richer too, having an average annual salary of $127,000 compared to $67,000 for non-Focus ST buyers.
Is this a trend happening everywhere around the world?
The Focus ST is powered by a 2.0-liter EcoBoost turbocharged four-cylinder gasoline engine rated at 250-horsepower and 265 lb-ft (360 Nm) of peak torque.
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