Kia is the official sponsor of the inaugural YouTube Music Awards (#YTMA) global event, so to mark the occasion, they dressed up a 2014 Soul into a mobile video recording booth and multi screen YouTube player.

The car was designed and customized by Lux MOtorwerks under the direction of Harris Publications and RIDES Magazine. It features the "YouTube" paint scheme combining matte white and red and red accents and logos of the popular video sharing website.

Some customizations were added too including a wireless keyboard embedded in the rear center armrest, a webcam for high-definition video recording, 10 WiFi enabled iPad Minis in the rear cargo area and a Mac Mini with high-speed WiFi Hot Spot for instant uploads and streaming.