Nissan Explains Why Some Of Their Designs Are Weird Looking (Video)
Sep 05, 2013 12:38
Nissan released a video to explain the early part of the creative process of styling a new model, and what goes through their minds during it.
"Objects for us designers are very important. They allow us to communicate very well our design intention and to keep that intention all along the project," says Francois Farion, senior manager, Nissan color and design strategy. He adds that "the objects - we have to look for them and find them everywhere. To work like this in 3D, gathering objects and putting them together in a meaningful way, is really unique to Nissan as far as I know."
Farion goes on to explain in detail how this way of thinking affects their entire brand and why some of their cars look a tad bit odd.
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