Study: Men And Women's Car Buying Choices Are Very Diverse and Different
Apr 26, 2012 13:30
Men and women are really two different animals. Their buying decisions differ quite a bit so it comes to surprise to learn that the two genders have a diverse preference when it comes to buying a car.
Automotive research firm Truecar.com released its third annual demographics study examining the car buying behavior between the two genders in 2011, and looked at car brands and individual models with the greatest percentage of male and female buyers.
Among the key findings of the study is that the brand with the highest percentage of retail sales to females in 2011 continues to be MINI (46.2 percent), followed by Nissan (45.7 percent), and Kia (45.6 percent) compared to 2010 when MINI (47.9 percent) came in first, followed by Kia (46.8%) and Honda (46%).
Males contribute the most sales in exotic and sports car brands with Ferrari leading the pack (92.5%), followed by Bentley (83.4%) and Maserati (82.8%).
"While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing," said Jesse Toprak, Vice President of Market Intelligence at TrueCar. "The SUV and truck heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis."
When it comes to individual models, the Porsche 911 is the vehicle with the highest percentage of male buyers (88.2%), while on the other side of the spectrum, Volvo sells more S40's to women (57.9%) than to men.
"Female car buyers really gravitated toward smaller, more fuel-efficient cars and crossovers," said Kristen Andersson, Senior Analyst at TrueCar. "It was the complete opposite for male buyers, who preferred either a fast and sporty vehicle with distinctive curb appeal or a big vehicle, like a large truck or SUV."
Buying a used car is a practical and affordable option for those who need their own means of conveyance, but don’t want to spend a hefty sum of money on a brand new vehicle. Getting a used car is a great way to avoid many of the hassles which come with buying a new one from the showroom. However, buying a used car comes with several risks, especially the process of making the purchase. There are a few aspects owners and even dealerships, may try to hide about the prospective car, so you have to know what to watch out for. Here are some tips you can keep in mind. Read more
Yes, it's cold and yes, it's snowing but don’t keep your car static for a long time. Winters can be unpredictable. To avoid any unforeseen damage, it’s smarter to learn about the nearest tire repair shops before it's time to call on one of them. Stop making excuses and wishing for summer to come soon. While you may be worried about the type of accidents that can happen during the winter, learning safe rear-wheel driving before heading out can turn you into a pro in the snow. Read more
None of us want it to happen, but through no fault of your own, you can end up in an auto body shop repairer. It doesn’t matter how good a driver you are, as there is somebody out there who thinks they are better than you and will drive in such a way as to try to prove it. When you drive on the roads every day in the UK, you will come across newly qualified drivers that drive with great care but may be nervous. Then you have the boy racers flying about the roads with little or no consideration for other drivers. There are many different types of drivers out there to compete with and eventually, you are going to run into one of them. Read more