Study: Men And Women's Car Buying Choices Are Very Diverse and Different
Apr 26, 2012 13:30
Men and women are really two different animals. Their buying decisions differ quite a bit so it comes to surprise to learn that the two genders have a diverse preference when it comes to buying a car.
Automotive research firm Truecar.com released its third annual demographics study examining the car buying behavior between the two genders in 2011, and looked at car brands and individual models with the greatest percentage of male and female buyers.
Among the key findings of the study is that the brand with the highest percentage of retail sales to females in 2011 continues to be MINI (46.2 percent), followed by Nissan (45.7 percent), and Kia (45.6 percent) compared to 2010 when MINI (47.9 percent) came in first, followed by Kia (46.8%) and Honda (46%).
Males contribute the most sales in exotic and sports car brands with Ferrari leading the pack (92.5%), followed by Bentley (83.4%) and Maserati (82.8%).
"While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing," said Jesse Toprak, Vice President of Market Intelligence at TrueCar. "The SUV and truck heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis."
When it comes to individual models, the Porsche 911 is the vehicle with the highest percentage of male buyers (88.2%), while on the other side of the spectrum, Volvo sells more S40's to women (57.9%) than to men.
"Female car buyers really gravitated toward smaller, more fuel-efficient cars and crossovers," said Kristen Andersson, Senior Analyst at TrueCar. "It was the complete opposite for male buyers, who preferred either a fast and sporty vehicle with distinctive curb appeal or a big vehicle, like a large truck or SUV."
Made by Chinese startup Youxia Motors, this is their version of an all-electeric car, dubbed the Youxia X. It looks mostly like a Model S, down to the touchscreen center console and retracting door handles. They also stole bits and pieces from Lexus, Audi, and Maserati, just so they cover enough ground. Read more
Everyone knows the Nissan GT-R to be a beast of a machine. But how powerful is it? Will it be able to perform under immense pressure and conditions? We're pretty sure this is one of the most impressive things a car can do. Watch it below: Read more
Lexus made a car that glows in time with the driver's heartbeat. So if you've got something to hide from your significant other, or, say, the COPS, then, no, you don't want to be driving this car. Check it out below: Read more