Study: Men And Women's Car Buying Choices Are Very Diverse and Different
Apr 26, 2012 13:30
Men and women are really two different animals. Their buying decisions differ quite a bit so it comes to surprise to learn that the two genders have a diverse preference when it comes to buying a car.
Automotive research firm Truecar.com released its third annual demographics study examining the car buying behavior between the two genders in 2011, and looked at car brands and individual models with the greatest percentage of male and female buyers.
Among the key findings of the study is that the brand with the highest percentage of retail sales to females in 2011 continues to be MINI (46.2 percent), followed by Nissan (45.7 percent), and Kia (45.6 percent) compared to 2010 when MINI (47.9 percent) came in first, followed by Kia (46.8%) and Honda (46%).
Males contribute the most sales in exotic and sports car brands with Ferrari leading the pack (92.5%), followed by Bentley (83.4%) and Maserati (82.8%).
"While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing," said Jesse Toprak, Vice President of Market Intelligence at TrueCar. "The SUV and truck heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis."
When it comes to individual models, the Porsche 911 is the vehicle with the highest percentage of male buyers (88.2%), while on the other side of the spectrum, Volvo sells more S40's to women (57.9%) than to men.
"Female car buyers really gravitated toward smaller, more fuel-efficient cars and crossovers," said Kristen Andersson, Senior Analyst at TrueCar. "It was the complete opposite for male buyers, who preferred either a fast and sporty vehicle with distinctive curb appeal or a big vehicle, like a large truck or SUV."
Owning a car is a wonderful, liberating thing to do. You can go wherever you want, whenever you want (well, within reason), and for most of us that take the jump into car ownership, we never leave it behind. There’s plenty of benefits to public transport of course, but nothing quite compares to being able to have your own space, does it? Read more
It’s fair to say that not all drivers are equal. Some of us make silly mistakes on the road and while it’s easy to disregard these issues as basic human error, they are quite dangerous. The majority of incidents on the road could have been prevented by one or more drivers. Just look at the case of the self driving car crash. An investigation found that the driver had seven seconds to intervene before the car collided with a wall. He just wasn’t paying attention and that’s only one of the most common errors that occurs on the road. Read more
When it comes to selling your car, you’ll want the most cash possible from the sale. You’ll also want to find a suitable buyer as soon as possible. Sometimes you’ll get lucky using AutoTrader or another website online. Maybe those newspaper ads managed to encourage someone to give you a call in only a few days. However, when that doesn’t happen, you’ll have to start thinking outside of the box. You’ll find three innovative ideas on this page that could help you to sell your vehicle and get the cash fast. There are no guarantees, but these suggestions could provide the desired outcome when nothing else works. Read more