Daimler and BYD's Chinese Union Debuts The Denza Concept in Beijing
Apr 24, 2012 13:46
Daimler and China's BYD (Build Your Dreams) marked the first appearance of their new joint venture brand Denza at a motor show with the world premiere of a new concept model to launch as early as 2013.
The Denza brand will focus on pure electric vehicles, and under the deal, the German automaker will provide its knowledge in vehicle architecture, safety systems and production while BYD contributes the batteries and e-drive system.
The car unveiled at Beijing gives us an idea of what the full electric battery drive hatchback would look like.
“We brought traditional Chinese elements forward into the next generation with a priority on ergonomic design and some futuristic innovations,” said Denza CEO Lian Yubo. “The rear seating area was designed to feel as much as possible like a lounge area. The lounge character really comes out through the reclining rear seats integrated into the design.”
Daimler said that it created the Denza brand because it expects the electric car market to explode in China over the next few years.
McLaren‘s 650S is the latest addition to the British supercar manufacturer’s stable and it is an enhanced version of the MP4-12C in Spider form. Powered by a 3.8 liter twin-turbo V8 capable of 641hp and 500 lb-ft of torque it can go from 0-100km/h in just 3 seconds. Ttake a closer look at Marcel Lech‘s photos of the vehicle here. Read more
The all-new Kia Sorento has shown its lines for the first time, and its shape is clearly visible in the artist's sketch. Kia says it has “swept back exterior styling,” the collaborative effort of the brand’s Korean, German and American design arms. Read more
Jaguar's entry-level XE sedan is expected to be the most fuel-efficient Jaguar ever made. It was designed around its new modular vehicle architecture and is the only car in its class to use an aluminum-intensive monocoque. Read more