The Prius c, known as Aqua in Japan is the all new hybrid model for the B-segment. It'll be going head on with the Honda Insight, and the price is going for RM97,000 (OTR price). Its much lower than the 3rd gen Prius for sure and its priced to compete with Honda's Insight which is going for RM99,812.15.

Powered by the automaker's Hybrid Synergy Drive "full hybrid" system, it runs on a 1.5 litre petrol engine and electric motor. The petrol engine is a 1NZ-FXE engine and for its hybrid function its a VVT-i mill that runs on an Atkinson cycle with higher compression ratio and unique valve open/close characteristics.

The petrol engine packs a punch of 73 PS and 111Nm torque while the electric motor adds 61PS and 169Nm of torque giving the car a total output of 101 PS.

As usual, drivers can select models like Normal, ECO, and EV. Eco is obviously the function to reduce energy consumption and EV will have you running purely on batteries.

Toyota says that its 0-100 km/h of 10.7 seconds is also best in class. Pretty zippy for an EV. Hit the gallery for two more shots of the car.