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Audi's 2011 commercial for the A8 boldly implies that the Mercedes S-Class is for gluttonous, out-dated and stuffy people who live an expected and excessive lifestyle.

The ad is inspired by the 1947 children's book 'Goodnight Moon' by Margaret Wise Brown and is set to air in the first break on Super Bowl Sunday Febuary 6, 2011. Watch the ad below: