In China, more than 80 percent of Mini owners are women, according to estimates from J.D. Power & Associates. BMW is reportedly worried about this and is trying to lure more male buyers.
“You don’t want to tip into being a girlie car. Not only do you alienate the men, you actually alienate a lot of women, because a lot of women won’t want to buy a feminine brand,” Sean Green, head of Mini’s China business, told Detroit News.
China is the fourth-largest market for Mini after the United States, United Kingdom and Germany, with Mini being a rival for Daimler AG’s Smart brand, the Fiat 500 and VW Beetle.
There are currently millions of people throughout the world with bad credit. While some of these people have contemplated working to improve their credit scores, others have tried and failed miserably. Whatever the case may be, there will come a time when you need to purchase a high-ticket item, such as a car. But, how do you possibly intend to do this without getting a loan? And, as you know people with bad credit have difficulty getting approval for loans. Fortunately, there are ways to finance a car with bad credit. Below, you will discover several tips to help jumpstart your efforts. Read more
We have all had the awkward conversation with the agent at the rental car company. The conversation that takes place as they deftly slide the contract across the counter pen in hand. More often than not, they casually attempt to convince you to purchase insurance for your vehicle. Have you ever wondered what personal accident insurance is? What about collision damage? Read more
Every contractor tries to find ways to save money in order to increase profit margins while maintaining the quality of work completed. The best way to achieve this is by tooling rental. It is a common practice in the construction industry because heavy equipment and tools are expensive to purchase and even more difficult to maintain. As such, the directional drilling market benefits significantly from tool rental. Read more