In China, more than 80 percent of Mini owners are women, according to estimates from J.D. Power & Associates. BMW is reportedly worried about this and is trying to lure more male buyers.
“You don’t want to tip into being a girlie car. Not only do you alienate the men, you actually alienate a lot of women, because a lot of women won’t want to buy a feminine brand,” Sean Green, head of Mini’s China business, told Detroit News.
China is the fourth-largest market for Mini after the United States, United Kingdom and Germany, with Mini being a rival for Daimler AG’s Smart brand, the Fiat 500 and VW Beetle.
Personally, I prefer winter over summer. I’m much better at handling the cold than I am at handling the heat. But let’s face it: the same doesn’t really go for a lot of people, and it certainly doesn’t go for most machinery. Cars, for example, are much better at handling those summer months than they are the icy winter ones. Read more
Accidents happen. When car accidents happen, certain safety features are activated. If the accident is severe enough, then you may end up with air bag deployment. But if you bought a used car, how do you know if the airbag will deploy when you need it most? Unscrupulous mechanics and thieves are stealing airbags and doing air bag “repairs” without any airbag being installed at all – which is why a free carfax is an imperative step in purchasing a used car. Read more