In China, more than 80 percent of Mini owners are women, according to estimates from J.D. Power & Associates. BMW is reportedly worried about this and is trying to lure more male buyers.
“You don’t want to tip into being a girlie car. Not only do you alienate the men, you actually alienate a lot of women, because a lot of women won’t want to buy a feminine brand,” Sean Green, head of Mini’s China business, told Detroit News.
China is the fourth-largest market for Mini after the United States, United Kingdom and Germany, with Mini being a rival for Daimler AG’s Smart brand, the Fiat 500 and VW Beetle.
Taking a road trip through Costa Rica? Renting a motorbike in Vietnam? Plenty of travelers do, but not all of them prepare appropriately. Get behind the wheel in another country before doing your homework, and you could face consequences ranging from financial hardships to jail time. Read more
Bangalore comes among the essential cities in India. It is also the most prominent IT hub of India, and due to that, you can see many students and other professionals are heading to that city. Due to the presence of many companies as well as the opening of new companies, you can see that the population of the city is increasing day by day. As the companies are paying the right amount of money, the lifestyle of the town is also changing in that way. You can see that now many people prefer a car over a two-wheeler and for that, you can see that the demand for owning a car is high. In the market, there are many companies with different brands of vehicles, but the main thing that affects the majority of people out there is the price of the car. Read more
Around a million forklifts are in regular use at businesses all around the USA, and the Occupational Safety and Health Administration (OSHA) government body devote plenty of energy to ensuring these are used and maintained correctly. Unfortunately, forklifts can be dangerous, and at least 10% of all forklifts in use will be involved in an accident in any one year. A quarter of these being blamed on inadequate driver training. Read more