In China, more than 80 percent of Mini owners are women, according to estimates from J.D. Power & Associates. BMW is reportedly worried about this and is trying to lure more male buyers.
“You don’t want to tip into being a girlie car. Not only do you alienate the men, you actually alienate a lot of women, because a lot of women won’t want to buy a feminine brand,” Sean Green, head of Mini’s China business, told Detroit News.
China is the fourth-largest market for Mini after the United States, United Kingdom and Germany, with Mini being a rival for Daimler AG’s Smart brand, the Fiat 500 and VW Beetle.
The used car market is on the rise. With global financial markets uncertain, more people are turning to used cars as a cost-effective solution. As soon as a new car is driven off the forecourt, the depreciation in value is huge; this means buying a quality used car can give you more bang for your buck. Read more
Accidents that take place on the roads can be attributed to the carelessness of drivers but to a great extent these accidents can be averted if the condition of the vehicles that they are driving in is good. Read more
Whether you are buying a second family car, you’ve purchased before or you’ve simply just started your family there are a number of important considerations you’ll need to make before buying. As there are so many family car options on the market, buying a family car can feel overwhelming, but it doesn’t have to be. If you do your research right, you’ll end up with the perfect vehicle for your entire family. Read more