Toyota is the World’s Most Valuable Car Brand for Second Straight Year
May 26, 2014 10:43
Toyota received the title of the world's most valuable car brand in 2014, for a second year in a row. It was followed by BMW, and Ford, overtaking VW and Nissan to reach the top five.
The “BrandZ Top 100 Most Valuable Global Brands” study released by market researcher Millward Brown estimated that Toyota’s 2014 brand value rose 21 percent to $29.6 billion.
“Toyota continues to be very clever about its brand and making it stand for quality and value, while it continues to have the green agenda going for it as the hybrid leader,” Peter Walshe, Global BrandZ director at Millward Brown, told Automotive News Europe.
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