Kia's GT4 Stinger concept, will remain as a concept, because as a top Kia Motors executive said, a sports car wouldn't help the brand or boost profits.
Marketing chief Lee Soon-nam said Kia’s first priority needs to be strengthening brand image and awareness, with niche products being possible only after the carmaker achieves that.
“The volume will be smaller and then we can’t enhance the brand image fully. We would like to build our brand image to some level. Then we can maximize the effects of the new car launch,” Lee told Autonews. His comments are contradictory to those of Hyundai and Kia global design boss, Peter Schreyer, who believes Kia needs a small sporty car to strengthen its image as a brand for the young.
“From a marketing point, a new car launch should be helpful to enhancing the brand image. If a Chinese brand introduced a roadster, would it affect customer perception? I don't think so,” Lee said. “Even though we are doing very well in the global market, many customers do not know Kia yet,” he added.
So for now, we'll just have to wish the GT4 Stinger gets built, one day.
After reading the concept of Car Subscription Service, one can conclude that it indeed is a novel idea. For consumers and the dealers alike. But mulling more on the topic leads to the inevitable question: Is there a future for Car Subscription in the general market? I mean, we all know that this service currently favors the rich majority, but is there a chance for this convenience to be available for the general public? And what scope does it hold for expansion? Read more
In the 21st century, it's possible to keep your car up and determine all about your car maintenance by using your mobile phone. It is beyond the expectations of how a cell phone will determine your car's fuel, or its consumption, etc. It's not easy to take care of your vehicle as it needs a lot of time and funds. Read more
Every vehicle proprietor likes their vehicles to be as engaging as conceivable as far as feel. There are various alternatives accessible. Yet, window tinting is the most appropriate primarily because it is spending plan well disposed. However, it needs just an economic aggregate of cash. Read more