BMW Filmed Test-Drive Reactions for The i3 [VIDEO]
Apr 30, 2014 12:01
The best online advertising campaign for the i3 electric vehicle would be best if it included genuine reactions of people test driving the car. They invited 45 teams to test-drive the car in Berlin, London and Madrid and then filmed their reactions.
The test-drivers were people with no prior experience of electric vehicles: couples, families, friends, students and co-workers, aged between 20 and 65. Even a Hollywood star, American actor and producer Josh Hartnett, was also filmed during his first BMW i3 experience.
“We realised right away, after the first test-drives, that we should utilize the excitement of BMW i3 test-drivers for a really authentic and unique form of communication,” said Dr. Steven Althaus, head of BMW Brand Management and Marketing Services BMW Group. That’s because BMW believes un-staged situations and unscripted dialogue “convey the authentic reactions and enthusiasm of drivers and their passengers.”
Insurance is one of the most important things that you should never ignore. If you want to make sure that your vehicle is safe then you need to make sure that your vehicle is insured. There are so many things that you can do in order to get best insurance plan but all will lead you to so much research. Read more
Having a nice car is one of the pleasures of the modern age. But some people take it to an extreme level. They do everything possible in their power to make sure that their rides are the most spectacular and the most original. Surprisingly, there is quite a lot of things that you can do to pimp your motor, read on to find out what they are. Read more