Nissan Replaces Ford as UEFA Champions League Sponsor
Apr 10, 2014 12:50
Nissan confirmed a four-year global partnership with the UEFA Champions League in what is the largest ever sponsorship deal for the carmaker. The partnership will begin from 2014/2015 and will end with the 2017/2018 season. Sports marketing analysts estimate the sponsorship package to cost more than $75 million a year.
“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do,” said Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan.
Nissan will have rights to the matches, pre-match training sessions, content, media, events and the final.
“European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the #1 Asian car manufacturer in Europe by 2016,” said Bastien Schupp, vice president, Marketing, Nissan Europe.
A stylish car creates a stellar impression in people’s minds. LED car lights can modify your car to bring out that astonishing look that you long craved for. Besides pimping your headlights, you can redefine your interior car area for less than five fours and only $50. Here is how LED lights can pimp your car out: Read more
There is no better feeling than passing your driving test. Insurance is not the first thing on your mind at this time, but it is something that any new driver needs to seriously consider. Insurance can be an enormous expense for first-time drivers so it is important to look for ways to reduce your premium. Read more
Whether you enjoy taking your jeep off-road or stick to the highway, there are many ways you can use Jeep Wrangler performance parts to enhance the drivability as well as the comfort of your vehicle. Jeep Wrangler lift kits and new tire & wheel packages are just a few examples of what you can do to maximize the look and use of your jeep. Read more