Nissan Replaces Ford as UEFA Champions League Sponsor
Apr 10, 2014 12:50
Nissan confirmed a four-year global partnership with the UEFA Champions League in what is the largest ever sponsorship deal for the carmaker. The partnership will begin from 2014/2015 and will end with the 2017/2018 season. Sports marketing analysts estimate the sponsorship package to cost more than $75 million a year.
“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do,” said Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan.
Nissan will have rights to the matches, pre-match training sessions, content, media, events and the final.
“European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the #1 Asian car manufacturer in Europe by 2016,” said Bastien Schupp, vice president, Marketing, Nissan Europe.
Imagine you are looking for a car lease takeover and searching for a used car online on a popular website such as Quitalease or Cars.com. You have found the right car with an attractive offer. The ad has car’s pictures aplenty and a link to the vehicle history report which includes all the sundry information about the health of the car. You can see an email address for contact but no phone number. So you decide to write an email and the seller replies that he is relocating to another country as he is a pilot and switching to another job. Read more
Auto consignment is a relatively new service – so you may not know much about what it is, or how it works. Essentially, auto consignment dealers take over the process of selling your car for you – for a fee. Read more
The supercar is one of the most precious and desired objects in the automotive world, and indeed, the world in general. Their amazing speeds, incredible acceleration, and striking designs make them the Holy Grail of motoring. As the times have changed, so has the supercar, reflecting the attitude and perspective of the era in which it was made. Read more