Lexus’ GS is setting itself apart from the likes of Mercedes-Benz E-Class, BMW 5-Series and Audi A6. The ad uses its rivals to advertise the model.
It mocks the BMW 528i for having only...four cylinders, omgawd, and the Mercedes? The lack of standard leather. Audi gets bashed for being a front-wheel drive car, with Quattro being optional on base models.
Does the ad work in favor of Lexus? What do you think? Check it out below:
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