VW Wants Clarification on Hyundai’s Brazilian Soccer Commercial [VIDEO]
Mar 19, 2014 12:33
Hyundai's advertising campaign in Brazil is irritating Volkswagen, and the German automaker has contacted CBF, the country's soccer federation for clarification.
The body has already asked Hyundai to pull its “Hexagarantia Hyundai” campaign which promises an extra year's warranty to new car buyers in Brazil if the team wins the World Cup for a sixth time. The body argues that the campaign represents a misuse of the national team's intellectual property.
“Volkswagen Brasil is in contact with the CBF to clarify and resolve this issue,” VW told Bloomberg in an e-mailed statement. The automaker added it has been the automotive partner of the Brazilian team since 2009, which gives it exclusive rights to use the association in promotional activities and official communications.
Hyundai spokeswoman Meeyoung Song said the company isn’t commenting on the matter. The commercial was still available on its YouTube channel at the time this article was written and had garnered more than 1.27 million views. The promotion also has a dedicated website in Brazil.
As FIFA’s official sponsor, Hyundai is allowed to use branding associated with the World Cup, but the CBF says it can’t use references to the Brazil national team in its promotion.
Tyres – they’re all pretty much the same, aren’t they? We don’t usually put much thought into those four black rubber things which connect our cars to the road. But there’s a lot more to the humble tyre than you think. Read more
Taking a road trip through Costa Rica? Renting a motorbike in Vietnam? Plenty of travelers do, but not all of them prepare appropriately. Get behind the wheel in another country before doing your homework, and you could face consequences ranging from financial hardships to jail time. Read more
Bangalore comes among the essential cities in India. It is also the most prominent IT hub of India, and due to that, you can see many students and other professionals are heading to that city. Due to the presence of many companies as well as the opening of new companies, you can see that the population of the city is increasing day by day. As the companies are paying the right amount of money, the lifestyle of the town is also changing in that way. You can see that now many people prefer a car over a two-wheeler and for that, you can see that the demand for owning a car is high. In the market, there are many companies with different brands of vehicles, but the main thing that affects the majority of people out there is the price of the car. Read more