VW Wants Clarification on Hyundai’s Brazilian Soccer Commercial [VIDEO]
Mar 19, 2014 12:33
Hyundai's advertising campaign in Brazil is irritating Volkswagen, and the German automaker has contacted CBF, the country's soccer federation for clarification.
The body has already asked Hyundai to pull its “Hexagarantia Hyundai” campaign which promises an extra year's warranty to new car buyers in Brazil if the team wins the World Cup for a sixth time. The body argues that the campaign represents a misuse of the national team's intellectual property.
“Volkswagen Brasil is in contact with the CBF to clarify and resolve this issue,” VW told Bloomberg in an e-mailed statement. The automaker added it has been the automotive partner of the Brazilian team since 2009, which gives it exclusive rights to use the association in promotional activities and official communications.
Hyundai spokeswoman Meeyoung Song said the company isn’t commenting on the matter. The commercial was still available on its YouTube channel at the time this article was written and had garnered more than 1.27 million views. The promotion also has a dedicated website in Brazil.
As FIFA’s official sponsor, Hyundai is allowed to use branding associated with the World Cup, but the CBF says it can’t use references to the Brazil national team in its promotion.
For many people, our cars are our pride and show. A combination of blood, sweat and tears funded the financing for our vehicles, and whether it’s a fancy new BMW Coupe or a humble Ford Focus, it’s a good idea to keep up appearances. Read more
If there is an issue with your car, it doesn’t always mean that you need to take it in for a fix. For instance, you might find that the seatbelt light on your dashboard is constantly on. Annoying maybe, but it’s certainly not life-threatening or even remotely dangerous. In fact, it’s perfectly acceptable to just leave this as it is because more often than not, it’s a crossed wire. Unless the light is proving to be a nuisance while driving or it’s combining with a beeping stay away from the mechanics. Read more
Winter can be a tough season for car dealerships in colder climates as the bad weather dampens many customers’ enthusiasm for taking test drives, surprise storms cause people to cancel their appointments and avoid leaving the house, and people worry about damaging a new purchase in the elements. President’s Day sales offer some reprieve as great deals and the thought of spring approaching encourage many to get out to the lot, but between New Year’s Eve and President’s Day, it’s often a quiet time for dealerships. Read more