Brazil's Soccer Federation Wants Hyundai to Pull Its World Cup Ad [VIDEO]
Mar 12, 2014 15:44
Hyundai showed off an ad, promising new car buyers in Brazil one extra year of warranty if the country's national team wins the World Cup this coming summer. Sounds great, but Brazil's soccer federation isn't having any of that nonsense.
They claim that the Korean carmaker has breached its intellectual property rights. The “Hexagarantia Hyundai” advertising campaign plays on the word "hexa", meaning "sixth" in Portuguese and promises Hyundai will increase its usual five year guarantee to six on new cars sold between January 1 and July 13 if Brazil wins the world cup for a sixth time.
CBF asked Hyundai to pull the campaign claiming the automaker infringes on their intellectual property and possibly because their official car partner is Volkswagen.
“Our lawyer went directly to Hyundai and told them they are using our property. It’s always a sensitive point but the CBF are the owners of the property,” Rodrigo Paiva, a CBF spokesman, was quoted as saying on Bloomberg.
Hyundai is not commenting on the matter, with the commercial still featured on its YouTube account, where it has garnered more than 1,180,000 views.
Hyundai is the official sponsor of FIFA and is allowed to use branding associated with the World Cup tournament.
A stylish car creates a stellar impression in people’s minds. LED car lights can modify your car to bring out that astonishing look that you long craved for. Besides pimping your headlights, you can redefine your interior car area for less than five fours and only $50. Here is how LED lights can pimp your car out: Read more
There is no better feeling than passing your driving test. Insurance is not the first thing on your mind at this time, but it is something that any new driver needs to seriously consider. Insurance can be an enormous expense for first-time drivers so it is important to look for ways to reduce your premium. Read more
Whether you enjoy taking your jeep off-road or stick to the highway, there are many ways you can use Jeep Wrangler performance parts to enhance the drivability as well as the comfort of your vehicle. Jeep Wrangler lift kits and new tire & wheel packages are just a few examples of what you can do to maximize the look and use of your jeep. Read more