Brazil's Soccer Federation Wants Hyundai to Pull Its World Cup Ad [VIDEO]
Mar 12, 2014 15:44
Hyundai showed off an ad, promising new car buyers in Brazil one extra year of warranty if the country's national team wins the World Cup this coming summer. Sounds great, but Brazil's soccer federation isn't having any of that nonsense.
They claim that the Korean carmaker has breached its intellectual property rights. The “Hexagarantia Hyundai” advertising campaign plays on the word "hexa", meaning "sixth" in Portuguese and promises Hyundai will increase its usual five year guarantee to six on new cars sold between January 1 and July 13 if Brazil wins the world cup for a sixth time.
CBF asked Hyundai to pull the campaign claiming the automaker infringes on their intellectual property and possibly because their official car partner is Volkswagen.
“Our lawyer went directly to Hyundai and told them they are using our property. It’s always a sensitive point but the CBF are the owners of the property,” Rodrigo Paiva, a CBF spokesman, was quoted as saying on Bloomberg.
Hyundai is not commenting on the matter, with the commercial still featured on its YouTube account, where it has garnered more than 1,180,000 views.
Hyundai is the official sponsor of FIFA and is allowed to use branding associated with the World Cup tournament.
Just a few years ago, the majority of cars were manuals. Automatic gearboxes were seriously expensive and a luxury only the wealthy could afford. Over time, as with so many other things, prices came down, and automatic cars went mainstream, especially in the US. Today, most people drive an automatic, something that was unthinkable forty years ago, just like it was unthinkable that most people would have airbags. But it happened, nonetheless. Read more
It’s a sad fact that car accidents are very common all around the world, and one of the leading causes of death, even in developed nations. It’s also an unfortunate fact that the large majority of traffic collisions are caused by human error in some way. While most people will stick to road laws and drive carefully, there’s no such thing as a perfect driver. Here are some of the most common causes of car accidents, and how you can avoid them. Read more
Being a pickup truck owner doesn’t make you that much different to people that own cars, for example. You both drive mechanical objects on wheels, and you all have to maintain and repair your vehicles. Read more