Brazil's Soccer Federation Wants Hyundai to Pull Its World Cup Ad [VIDEO]
Mar 12, 2014 15:44
Hyundai showed off an ad, promising new car buyers in Brazil one extra year of warranty if the country's national team wins the World Cup this coming summer. Sounds great, but Brazil's soccer federation isn't having any of that nonsense.
They claim that the Korean carmaker has breached its intellectual property rights. The “Hexagarantia Hyundai” advertising campaign plays on the word "hexa", meaning "sixth" in Portuguese and promises Hyundai will increase its usual five year guarantee to six on new cars sold between January 1 and July 13 if Brazil wins the world cup for a sixth time.
CBF asked Hyundai to pull the campaign claiming the automaker infringes on their intellectual property and possibly because their official car partner is Volkswagen.
“Our lawyer went directly to Hyundai and told them they are using our property. It’s always a sensitive point but the CBF are the owners of the property,” Rodrigo Paiva, a CBF spokesman, was quoted as saying on Bloomberg.
Hyundai is not commenting on the matter, with the commercial still featured on its YouTube account, where it has garnered more than 1,180,000 views.
Hyundai is the official sponsor of FIFA and is allowed to use branding associated with the World Cup tournament.
There are a huge number of car accidents occurring around the country every day. And understanding the causes of these incidents is one of the best ways of ensuring your stay safe on the roads. Read more
Most people spend around six months learning to drive before obtaining their license. They often gain excellent road skills during that time. However, something happens within the next couple of years, and they seem to forget everything they learned. Bad habits creep in, and drivers become considerably more dangerous on the roads. To highlight the severity of the issue, we wanted to draw your attention towards some of the consequences you can expect to experience. We hope this article will shock you into improving your approach and making sure you are always as safe as possible when behind the wheel. Read more
For many people, our cars are our pride and show. A combination of blood, sweat and tears funded the financing for our vehicles, and whether it’s a fancy new BMW Coupe or a humble Ford Focus, it’s a good idea to keep up appearances. Read more