Brazil's Soccer Federation Wants Hyundai to Pull Its World Cup Ad [VIDEO]
Mar 12, 2014 15:44
Hyundai showed off an ad, promising new car buyers in Brazil one extra year of warranty if the country's national team wins the World Cup this coming summer. Sounds great, but Brazil's soccer federation isn't having any of that nonsense.
They claim that the Korean carmaker has breached its intellectual property rights. The “Hexagarantia Hyundai” advertising campaign plays on the word "hexa", meaning "sixth" in Portuguese and promises Hyundai will increase its usual five year guarantee to six on new cars sold between January 1 and July 13 if Brazil wins the world cup for a sixth time.
CBF asked Hyundai to pull the campaign claiming the automaker infringes on their intellectual property and possibly because their official car partner is Volkswagen.
“Our lawyer went directly to Hyundai and told them they are using our property. It’s always a sensitive point but the CBF are the owners of the property,” Rodrigo Paiva, a CBF spokesman, was quoted as saying on Bloomberg.
Hyundai is not commenting on the matter, with the commercial still featured on its YouTube account, where it has garnered more than 1,180,000 views.
Hyundai is the official sponsor of FIFA and is allowed to use branding associated with the World Cup tournament.
Just two decades ago, SUVs were all the rage. And then...the gasoline prices got out of control and car owners began to feel the conscientious of their carbon footprint. Born out of those two conditions was the crossover, which has been going strong ever since. A consistent mainstay in the crossover class has been the Nissan Rogue. Read more
Keeping a jeep well equipped and well maintained helps one in ensuring great driving experience. One can go for a ride whenever needed or wished when the jeep is in a good position. Ensuring that the vehicle is working smooth and is in good condition needs time to time maintenance. With time, some parts tends to get damaged and the performance of tires and engines decreases as well. Things call for the replacement of the essential parts without which the vehicle cannot perform at all. One cannot take a risk driving with damaged parts as it might end up in a disaster. Read more
March is already here, which means spring is just around the corner. And while many are welcoming the season of change with open arms, experienced drivers know that spring can be a particularly dangerous season for driving. Spring is loaded with hazards that can cause serious damage, which means you’ll have to finance collision repair for your car. But more importantly, these hazards could lead to an accident that results in serious injuries or worse. In order to keep yourself and your family safe this spring, here are 4 useful driving tips to remember next time you’re on the road. Read more