The next time you need to refuel and if you're driving a BMW, expect some ads to show up. BMW is working on a project called "Virtual marketplace of the future" with SAP and wants to combine its location based information services with the needs and preferences of the individual user.
“In our vision for a virtual marketplace of the future, the vehicle will provide customers with context-adaptive, preference-based and timely offers and information relevant to their route,” says Dr Jörg Preißinger, Project Manager at BMW Group Research and Technology. In other words, future BMW cars will display ads adapted to the user and the route.
SAP developed a cloud-based virtual marketplace solution, and BMW developed a prototype in-car software system to get information and services from the marketplace to the customer.
The service allows same time and real time vehicle data to predict drivers' needs during the course of the journey.
BMW admits that in the future its navigation systems could provide “recommendations about special coffee deals at filling stations, the best parking deals or even real-time offers at a sports shop along the route.” However, the carmaker says the system will do that “only if the driver wants.”
When you purchase a car, there are steps that you will need to take to maintain it well. There are some tips and tricks to follow for such care. Even if you have an unused car, you should ensure proper maintenance from time to time. You will obviously enjoy your car ride for a few months. However, as time passes by, the value of your car will depreciate. Proper maintenance ensures the car is in proper condition. It will include car washing, tire change, upgrading the vehicle, and so on. Read more
If you want your headlights to look your best and you want your car to look sharp, you are going to need to decide whether you want to invest in LED or HID lights. Each type of light has its own strengths and weaknesses and the type of light you choose is going to depend on your preferences and what kind of look you are going for. Read on to learn about the differences between LED and HID lights so you can choose the right lights for your vehicle. Read more
If you have a problem with your car, you typically take this to a mechanic. These professionals will understand how to fix the problem. Part of the repairs will involve purchasing the proper automobile parts that will be necessary to return it to working order. Cars can break down all the time, and the same is true with trucks. Depending upon the origin of the vehicle, you may need to order very specific parts from both domestic and overseas locations. One of the easiest ways to get the parts that you need, if you would prefer to do these repairs on your own, is to purchase automobile parts online. Many people wonder if this is the best strategy to use. You may have a local store that has all of the parts that you will ever need. Here is a brief overview of whether it is beneficial to purchase automobile parts online, and if this can actually save you money. Read more