Nissan Frontier Hill Climb Ad Deemed Deceptive [VIDEO]
Jan 27, 2014 11:45
The U.S.'s Federal Trade Commission opened a case against Nissan on the grounds that its advertising agency TBWA used special effects trickery to exaggerate the performance of their Frontier model pickup truck.
The commercial titled "Hill Climb" shows a Frontier speeding up the side of a steep sand dune making its way to the top. The TV spot made the incline look significantly steeper than it was and both the truck and the buggy were dragged to the top of the hill by hidden cables.
“Special effects in ads can be entertaining, but advertisers can’t use them to misrepresent what a product can do,” said Jessica Rich, director of the FTC’s bureau of consumer protection. “This ad made the Nissan Frontier appear capable of doing something it can’t do,” she added.
What do you think? Over-exaggeration not welcomed?
There are a huge number of car accidents occurring around the country every day. And understanding the causes of these incidents is one of the best ways of ensuring your stay safe on the roads. Read more
Most people spend around six months learning to drive before obtaining their license. They often gain excellent road skills during that time. However, something happens within the next couple of years, and they seem to forget everything they learned. Bad habits creep in, and drivers become considerably more dangerous on the roads. To highlight the severity of the issue, we wanted to draw your attention towards some of the consequences you can expect to experience. We hope this article will shock you into improving your approach and making sure you are always as safe as possible when behind the wheel. Read more
For many people, our cars are our pride and show. A combination of blood, sweat and tears funded the financing for our vehicles, and whether it’s a fancy new BMW Coupe or a humble Ford Focus, it’s a good idea to keep up appearances. Read more