In light of New York Fashion Week 2013,

Jimmy Kimmel sent a camera crew to New York Fashion Week and asked a couple of attendees about a variety of nonexistent designers and fictional runway shows. The results were similar to that of Coachella where he made up bands that did not exist.

Using names like Meadowlark Lemon, George Constanza, Eddie Munster and Willy Loman, he managed to get a couple of people pretending to have heard about them, raving about them. Check out the hilarity below: