Eight Tips To Help You Tell Your Story Within 30 Seconds
Nov 15, 2013 12:01
It's not easy to sell your story when your target audience is in a hurry. According to Paul McDonald, a senior executive director at staffing firm Robert Half,
"Most people can't present what they've done effectively...They're not used to giving sound bites of what they do."
But that doesn't mean you shouldn't give it a shot whenever the opportunity strikes, because you never know where that short conversation could lead to even bigger opportunities.
Below are eight great tips on how to go about in crafting that perfect pitch:
1. Know exactly where you want to go.
Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.
"Take your resume and LinkedIn profile and go through it thoroughly," says McDonald. If you're unemployed, focus on where you want to go and what you want to do.
2. Bullet point it.
After studying your resume and LinkedIn profile, write down four bullet points that explain why you're great, advises McDonald. Discuss your work history, background, skills, accomplishments, and goals. Keep out any irrelevant details that take away from your core message.
3. Tell them a story.
People love stories, says McDonald, so tell them a story. It also makes it easier for others to remember you later on.
Self-improvement guru Dale Carnegie said in his book "Public Speaking and Influencing Men in Business" that our minds are essentially "associate machines," which means we remember things better when there's a story or association attached to the subject. In other words, if you want people to remember you, tell them a story and make sure it's good.
4. Eliminate jargon.
You need to be able to explain what you do and who you are in a way that appeals to most people. This means avoiding acronyms or terminology that wouldn't be understood by someone outside of your industry.
Dumbing down complex ideas is a "real art," says McDonald. A good strategy is to imagine explaining what you do to your parents and using a similar formula in your elevator pitch. Making sure your pitch is in layman's terms is especially critical for those in accounting, finance, and technology.
5. Make sure it invites conversation.
After telling your story, the listener needs to be left wanting more. Is your story compelling enough to do this? If not, you need to change your pitch.
6. Time yourself.
While practicing your pitch, you should time yourself to make sure you can tell your story in 30 seconds. If you can't, cut down details and try again.
7. Record yourself on video.
You need to know what you look like to others while you're telling your story. Are you interesting? Are you believable? People will come to their own conclusions while listening to you so make sure you give off a good impression. Relax, act natural, and get comfortable with your story.
8. Pitch it to your friends and colleagues.
After you've got your story down, practice your elevator pitch with friends and colleagues. Ask them to give you feedback. Ask them what you should do to make it better. Keep practicing and tweaking your pitch until it's natural for you to say aloud and convincing to the listener.
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