Benefits of a Tradeshow For Marketing Your Business
Jun 01, 2019 16:17
Trade shows have over the years been used as an effective way to market a business or a product. The advent of new marketing technologies has only made trade shows even more popular. You have the ability to live stream the trade show event as it happens. It might be a good idea to start looking for tradeshow displays in Montreal if you’re looking for ways to promote your business. Here are some of the benefits you could get from taking part in a tradeshow.
Creates a Lasting Impression
This is particularly important for new businesses that are trying to create awareness and brand loyalty. If the product is good and the pricing is right, there is no reason why a tradeshow shouldn’t be successful as far creating a lasting impression is concerned. The purpose of the tradeshow is to create and showcase a wide variety of options for the business and attendees to engage and interact. A well-crafted tradeshow will attract the right crowd.
There can be promotional items, contest and giveaways, and sales collateral for all-round customer experience. An idea would be to have the attendees enter a draw by completing an action. It could be following the company on social media or taking the business card. With such a promotion, you’re not only capturing the attention of the attendee but also leaving a lasting impression.
Face-To-Face Marketing and Communication
There is no form of marketing that is effective as face-to-face. You get to physically interact with the customer and get real-time feedback. You don’t necessarily have to market or sell a product to interact with the potential customer. Having a pre-show planning will crucial in the success of the whole endeavor.
Lead Generation Potential
Even though sales will not be your main priority for the tradeshow, there is still a chance you could get some good leads out of the activity. A major tradeshow will have hundreds if not thousands of attendees. If it is a niche tradeshow, every attendee is a potential customer and you just have to present yourself in the right way to get their audience. You can have a QR code which is linked to your social media or landing pages. You could also ask the attendees to fill in their contact details for follow up questions or queries. You should make it clear that you will be reaching out after the show so that it doesn’t feel like an inversion of privacy.
A typical tradeshow will be targeting a particular market or niche. This a good opportunity if you’re looking to close a sale. In 2014, the Consumer Electronics Tradeshow had 152,000 attendees. There is no way one would have failed to close a couple of sales if they had a solid product. Make sure you always have something to sell because there will be numerous opportunities to do so. You can bring out a variety of products just to be safe. In case you run out of products to sell, you can always follow up the potential lead with a phone call.
Cost Effective Way to Network and Advertise
The reason why you’re signing up for the tradeshow is because you have the potential of marketing your products to a niche audience. There is detailed planning involved to make sure you’re making the best out of the opportunity.
There is a high chance you’ll be exposed to an audience that is likely to be interested in your market or service. You’re likely to recoup your investment in the tradeshow if you’re strategic in your methodology of approaching potential clients. Trade shows can be efficient avenues for strong lead generation if there is proper planning in place.
Level the Playing Field
It is only on trade shows where you will find both big and small brands competing for the attendees’ attention. You might not have the advertising budget of a Fortune 500 company but a tradeshow will provide a level playing field. All you have to do is to pay for your exhibition space and you’re done. A business that is not known has the potential of generating new sales and getting new customers so long as they have a good product. You get exposure to different kinds of people and you also get to network which is crucial for the growth of any business. Even though virtual tradeshows are gaining popularity, it will hard to compete with real physical interaction.
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