Seems like there are more ladies than men out there who actually prefer the smell of pine cones stuffed up their nostrils i.e. Axe Body Spray.

According to YouGov BrandIndex, women now have a more positive impression of the Axe body spray brand than men do. The data also showed that women have liked the Axe brand more than men for years, despite the brand having solely focused on men in the past.

We find it all a little hard to believe, especially since most of their ads feature sexy, barely-clothed women going gaga just because a guy was using deodorant.